Sitelinks

100 points, every figure compared with the best candidate of this website rather than with a fixed number — and the home page and the pages in another language than the ads never set that scale:

• Economic weight (20) — what a visitor is worth (12: the typical deal value of the page's product or segment times the persona's margin and repeat multipliers, outweighed by the page's measured GA4 revenue per engaged visit as far as its data goes), and the Google Ads cost per click of the keywords of the page's product, else of its market segment (8).
• Demand (18) — the strongest of the estimated organic visits, the Analytics sessions, the Search Console clicks and the GA4 engaged visits of the last 12 months (15): a page visitors open from the menu is in demand even when Google sends it nobody; and how many searches it answers — the stronger of its ranked keywords and its keywords ranked 4–20 (3).
• Page (40) — whether a visitor can act on the page (10: the stronger of the buy and lead scores, each the best of the AI role reading and the free markup detector; the marketing category stands in until they are parsed); whether it is in the site menu — linked by your header or nav from nearly every page (15; footer or sidebar only, 12), else its internal PageRank earns up to 9 — your menu is your own list of the pages that matter, and a hub page (a catalogue, a top-100 list) with nothing to buy on it earns its slot here; whether it is a proven kind of sitelink — a reassurance page (reviews, guarantee, shipping, returns, FAQ, contact), or the answer to a sitelink two rival advertisers run (5); how clearly it states buyer terms (4); and speed (6: real-visitor CrUX data first, else Lighthouse, else the whole site's CrUX).
• Copy (22) — whether it has a name that fits 25 characters (15: the menu label, a text written by the AI, or the title when it fits whole), and whether it is clear once opened (7: the share of Analytics sessions that engaged, against your best page, once 50 sessions are recorded — else the page's AI answer-readiness).

Once conversions are measured — 20 GA4 purchases in a year, 20 GA4 key events, 20 Google Ads conversions on your pages, or 100 clicks on the sitelinks your account already ran — each page's measured performance takes 15 of the 100 points, from the deal value, the click cost, the demand, the conversion reading and the speed: a page that measurably converts is the best evidence there is. Every measured rate is read against your site's own average — half the points at the average, full points at twice it — after pulling a page with little data toward that average (one sale in three visits is luck, not a 33 % converter), and the sources are weighed by how much evidence each holds. The visitor value uses your GA4 revenue per engaged visit the same way, beside the deal-value estimate.

A figure nobody has measured earns half its points, labelled, never zero. A page without a title, a marketing category or a traffic estimate is not scored at all and is not listed; neither are the home page (the ad's own landing page), the pages in another language than the ads, and the pages scoring below 50.