Every search your competitors win and you do not

A search where a tracked competitor appears in Google's top 100 and your domain appears nowhere in it. Not "you rank badly" — you are absent, which almost always means you have no page on the subject.

Sort by searches per month, then read down for rows with difficulty under 30 and a competitor sitting below position 5. Big audience, beatable page, weak defender — that is the order to write in.

Not as your next article. Those searches are won by domains with years of links behind them. Cover the narrower questions around the subject first; they are winnable now, and they build the authority that makes the big one possible later.

Copy its shape, never its words. The page ranking tells you what Google considers a correct answer here — a comparison, a how-to, a list, a certain depth. Match that format, then be genuinely better: more current, more specific, easier to act on.

Because advertisers are paying real money for those visitors, which is the strongest available evidence that the people searching are buyers rather than browsers. A high cost per click on a modest volume is usually worth more than the reverse.

New pages rarely rank straight away; Google needs to find, index and trust the page, which takes weeks. Help it: link to the new page from your strongest existing pages, and make sure it answers the search more completely than the page currently winning.

It is the last data collected for your site — nothing is fetched live when you open this page. Each block of data is re-collected on its own schedule by the automatic tasks. The report page shows the collection status of every section, and the Re-collect all data button there starts a fresh round when you have applied your fixes.

It does not — the report simply shows the first 25 rows as a preview, and this page shows every row that was stored. What can differ is the number quoted in a check point: those are often counted over the whole domain by DataForSEO, while this table only holds the rows that were downloaded and kept.

Click any column heading to sort by it; click it again to reverse the order. Rows with no value stay at the bottom either way. Pages hold 100 rows and keep your sort as you move between them, so the link you copy always reopens the same view.

Use it to pick targets, not to admire numbers. Sort by the column that matches your goal, take the first handful of rows, and turn them into concrete work — a page to write, a link to ask for, a title to rewrite. The report's action plan already ranks the most urgent of those for you.