These check points scored under 50 out of 100, which means they are actively holding the website back right now — not "could be better", but "is costing you visitors today". Google and the AI assistants can only work with what they find, and on these points they find something broken, missing or contradictory. Fix them in this order: the list starts with the worst score, which is where the effort pays off most.
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AI citation wins site-wide (GEO)
content work
(H. AI visibility across the site (GEO) — this check scores 15/100)
What to do:
AI assistants quote pages they can extract cleanly: a heading written as the question, a direct 40-60 word answer underneath, facts stated plainly, and FAQ structured data. Apply that to the pages that lose their questions, starting with your commercial ones.
What we measured on your site:
0 of 30 tested question(s) cite your site (0%)
Why it matters: The share of tested questions whose AI answer cites YOUR site. Being cited is what puts your brand in front of the buyer — the assistant answers, and your site is the source it names.
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Estimated monthly organic traffic
content work
(U. Search visibility of the whole domain — this check scores 15/100)
What to do:
Traffic follows positions, not keyword counts. The fastest lever is in the sections below: push the keywords sitting at positions 4-20 onto the first page, and fill the content gaps your competitors already exploit.
What we measured on your site:
≈0 visit(s) per month
Why it matters: How many visits Google is estimated to send to the WHOLE site each month, for free. It is computed from every ranked keyword's search volume and your position on it — the real outcome of your SEO work.
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Broken pages receiving links
developer task
(L. Domain authority & backlink profile — this check scores 20/100)
What to do:
Redirect each broken page (301) to the closest living page of your site — never to the home page unless there is nothing better. This is the cheapest authority you will ever recover: the links already exist.
What we measured on your site:
205 broken page(s) receiving 0 backlink(s)
Why it matters: Pages of your site that other websites link to but that no longer exist. Every one of them throws away authority somebody gave you, and sends visitors to an error page.
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Review markup integrity
developer task
(P. Brand entity & trust signals (E-E-A-T) — this check scores 20/100)
What to do:
Either publish the real reviews on the page and mark them up individually (author, date, text, rating), or remove the aggregateRating block entirely. Never declare an average you cannot show.
What we measured on your site:
6 page(s) declare a rating with no review markup: https://originaluniqueart.com/, https://originaluniqueart.com/en/art-auction/, https://originaluniqueart.com/en/orders/photo-to-painting/co
Why it matters: Star ratings declared in structured data without the reviews behind them. Google treats that as spam and can remove ALL your rich results — the risk is far bigger than the stars are worth.
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Top-3 positions
content work
(U. Search visibility of the whole domain — this check scores 20/100)
What to do:
Pick the searches where you already sit at positions 4-10 (the keyword table below) and push them up: strengthen the page that ranks (better title, deeper content answering the exact question), and link to it from your strongest pages.
What we measured on your site:
0 search(es) in the top 3 (0% of your 1 ranked searches)
Why it matters: The share of your ranked searches where you sit in the top 3 results. Those three positions collect the large majority of all clicks — everything below is mostly invisible.
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First-page presence
content work
(U. Search visibility of the whole domain — this check scores 20/100)
What to do:
Concentrate on fewer, better pages rather than more pages: one thorough page per topic, updated and linked internally, reaches the first page far more often than five thin ones.
What we measured on your site:
0 search(es) on the first page (0% of your ranked searches)
Why it matters: The share of your ranked searches where you appear on Google's first page (top 10). Page 2 gets almost no clicks, so this is the line between visibility and invisibility.
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Critical issues site-wide
content work
(G. Site-wide on-page health — this check scores 25/100)
What to do:
Most critical issues repeat across pages (missing description, no structured data, no H1). Fix them in your template or theme once, and they disappear everywhere at the same time.
What we measured on your site:
75 critical issue(s) and 62 point(s) to improve across 6 page(s)
Why it matters: The total number of critical check points failing across all your page reports. These are the concrete, fixable problems standing between your pages and better positions.
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Share of voice vs your competitors (GEO)
content work
(H. AI visibility across the site (GEO) — this check scores 25/100)
What to do:
Pick the questions where a competitor is cited and you are not, open the page the assistant quoted, and make yours a better source for that exact question: the question as a heading, a direct short answer, concrete figures, a named author and a date.
What we measured on your site:
you 0 citation(s) vs 1 for your tracked competitors, out of 65 citation link(s)
Why it matters: Of every source the AI answers cite, how many are yours and how many belong to the competitors you track on Google. It is the scoreboard of the AI battle, on the exact questions your pages should own.
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Top pages managed in AkOOre
quick copy-paste
(N. Top pages & site structure — this check scores 25/100)
What to do:
Add and promote your top pages (table below → the ones without a link to their report). They deserve the detailed per-page report, the speed audit and the AI-visibility test before any other page.
What we measured on your site:
0 of your 1 best-performing page(s) are promoted in AkOOre
Why it matters: Whether the pages that actually earn your Google traffic are the ones you promote in AkOOre. Measuring and improving pages nobody reaches, while your best pages go unwatched, is the most common waste of effort.
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Money pages without links
outreach (ongoing)
(O. Pages that attract the links — this check scores 25/100)
What to do:
For each starving page: link to it from your home page and from your strongest article, then find one or two external links (a partner, a directory of your sector, a supplier page).
What we measured on your site:
4 of your 6 promoted page(s) have no external link: https://originaluniqueart.com/en/art-auction/, https://originaluniqueart.com/en/orders/photo-to-painting/co, https://originaluniqueart.com/en/order…
Why it matters: Your promoted pages that no website links to. They rely entirely on the authority the rest of the site passes them, which is usually the reason they cannot rank on competitive searches.
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Sources cited (GEO)
content work
(E. AI answer readiness (GEO) — this check scores 30/100)
What to do:
Where you state a fact that comes from somewhere — a regulation, a standard, a study, a definition — link to the original source. It costs one link and buys credibility with every system that reads the page.
What we measured on your site:
0 of 6 page(s) cite an authoritative source (0%)
Why it matters: Whether your pages link out to authoritative sources (official bodies, standards, encyclopedias, studies). Citing sources is what separates a reference page from a sales page — for readers, for Google's quality raters and for the assistants choosing what to quote.
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Freshness signals (GEO)
content work
(E. AI answer readiness (GEO) — this check scores 30/100)
What to do:
Show 'Updated on <date>' on your content pages and keep the dateModified in the markup in sync. Then actually refresh the important pages once or twice a year — the date only helps if it is honest.
What we measured on your site:
0 of 6 page(s) show a date (0%)
Why it matters: A visible publication or update date, and a dateModified in the markup. Assistants strongly prefer recent sources and often say so in their answers; an undated page reads as possibly obsolete.
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Share of AI citation links won (GEO)
content work
(H. AI visibility across the site (GEO) — this check scores 30/100)
What to do:
Publish the reference page of your topic — the one an assistant would rather quote than a competitor's: complete, factual, dated, with a clear author and structured data. One such page usually wins several questions at once.
What we measured on your site:
0 of 65 citation link(s) point to your site (0%)
Why it matters: Across every source the AI answers cite, how many are yours. It measures your weight inside the answers, not just your presence in them.
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Traffic concentration
content work
(I. Keyword portfolio — this check scores 30/100)
What to do:
Your traffic rests on very few searches. Spread the risk: build pages for the neighbouring topics (variants, comparisons, questions), so a single ranking loss cannot halve your traffic.
What we measured on your site:
the 5 best searches bring 100% of your organic traffic (≈0 of ≈0 visits/month)
Why it matters: How much of your Google traffic depends on your 5 best searches. If nearly everything comes from a handful of keywords, one algorithm update or one competitor can wipe out most of your visits.
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Money keywords
content work
(I. Keyword portfolio — this check scores 30/100)
What to do:
You rank mostly on searches nobody pays for — usually informational ones. Build or strengthen the pages that target buying searches (product, service, pricing, 'best X', 'X near me'): fewer visits, far more customers.
What we measured on your site:
0 buyer-intent search(es) in your top 10; total value of your rankings ≈$0/month; competition mix: Low 1
Why it matters: Searches in your Google top 10 that advertisers pay real money for (cost per click of $1 or more). A high advertising price is the clearest signal that the people typing that search are buyers, not browsers.
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Traffic concentration across pages
content work
(N. Top pages & site structure — this check scores 30/100)
What to do:
Spread the load: build up the pages just behind the leader (see the table below), each targeting its own search, and link them from the leading page — it already has the authority to lift them.
What we measured on your site:
the best page brings 100% of your organic traffic (https://originaluniqueart.com/sk/articles/illuminating-the-enlightenment-art-soc)
Why it matters: How much of your Google traffic depends on one single page. When almost everything comes from the home page, the rest of the site is not pulling its weight and any loss on that page hits hard.
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Author identity on content (E-E-A-T)
content work
(P. Brand entity & trust signals (E-E-A-T) — this check scores 30/100)
What to do:
Sign your content: a real name, a one-line bio saying why that person knows the subject, a link to their author page, and a visible 'published / updated' date. Add Person structured data with their credentials — it is copy-paste once the author page exists.
What we measured on your site:
0 of 6 page(s) name an author (0%), 0 with Person markup, 0 show a date
Why it matters: Whether your content pages name a real author, and back them with Person markup and a date. Experience and expertise cannot be assessed on anonymous text — for advice, health, money or technical content, an unnamed author is a hard ceiling on how far the page can rank.
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Power referrers
outreach (ongoing)
(Q. Who links to you — this check scores 30/100)
What to do:
Target a handful of strong sites rather than many weak ones: offer the trade press of your sector real information (data, a case study, an expert opinion), and get listed by the associations and institutions of your field.
What we measured on your site:
no strong website links to you yet
Why it matters: How many of your linking websites are genuinely strong (rank 200+/1000). These are the links that actually move hard searches — and the relationships worth maintaining.
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Traffic gap
content work
(R. Competitive landscape (whole domain) — this check scores 30/100)
What to do:
The gap comes from two things only: how many searches you appear for and how high. The gap table below gives you the first, the quick-win list gives you the second — work both every month.
What we measured on your site:
≈0 visit(s)/month for you vs a competitor median of ≈146,168
Why it matters: The Google traffic of the whole competitor domain compared with yours. It is the scoreboard: everything else in this report is about closing this number.
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Keyword footprint gap
content work
(R. Competitive landscape (whole domain) — this check scores 30/100)
What to do:
Publish more pages, each answering one precise question of your customers — not more pages about yourself. The content-gap table below already lists the exact questions your competitors answer and you do not.
What we measured on your site:
1 search(es) for you vs a competitor median of 7,465
Why it matters: How many searches your competitors' whole domains rank for compared with yours. A much larger footprint usually means they simply publish more pages answering more questions.
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Who wins the shared keywords
content work
(R. Competitive landscape (whole domain) — this check scores 30/100)
What to do:
You rank below them on the searches you share. Take the ten with the most volume (keyword table), and for each make your page answer that exact search better than theirs: clearer title, direct answer up top, more practical detail, and internal links pointing to it.
What we measured on your site:
your median position 85 vs a competitor median of 5
Why it matters: On the searches you and your competitors both appear for, who ranks higher on average. This is the head-to-head result, independent of size.
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Deep tail (positions 51-100)
content work
(U. Search visibility of the whole domain — this check scores 30/100)
What to do:
Most of your visibility is buried. Rather than publishing more, merge and strengthen: combine thin pages covering the same topic into one thorough page, and target less competitive searches (see the 'easy gaps' in the content-gap section).
What we measured on your site:
1 search(es) past position 50 (100% of your ranked searches)
Why it matters: The share of your ranked searches buried past position 50. They cost nothing but bring nothing — a large share usually means many thin pages, or pages targeting searches far too competitive for the site's current authority.
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Crawl rules complexity
developer task
(M. AI crawler access & machine-readable site (GEO) — this check scores 35/100)
What to do:
Review the rules with your developer and keep only what must stay private. Everything you want quoted — content, products, guides — must be readable by both search engines and answer engines.
What we measured on your site:
214 Disallow rule(s) in robots.txt
Why it matters: How many Disallow rules the file carries. A handful is normal (admin, cart, internal search); dozens usually hide sections nobody meant to close — including, often, content pages.
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Keyword depth per page
content work
(N. Top pages & site structure — this check scores 35/100)
What to do:
Deepen the thin pages: cover the whole question, not one sentence of it — add the practical details, the variants, the objections and a short FAQ. One thorough page beats five thin ones.
What we measured on your site:
median 2 search(es) per page; 0 page(s) rank on one search only
Why it matters: How many different searches each of your pages ranks for. A page ranking on a single search is usually too thin or too narrow — good pages naturally pick up dozens of related searches.
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Authority of your linking sites
outreach (ongoing)
(Q. Who links to you — this check scores 35/100)
What to do:
Aim higher: the recognised sites of your sector (trade press, associations, established blogs, universities) are worth many small ones. One well-placed guest article or one study they cite changes this line.
What we measured on your site:
median strength 0/1000, best 183/1000 (artshopreviews.com)
Why it matters: How strong the websites linking to you are (their own rank out of 1000). One link from a strong site moves your positions more than dozens from unknown ones.
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Review platforms
quick copy-paste
(S. Off-site authority & reputation (E-E-A-T) — this check scores 35/100)
What to do:
Claim your profile on the two or three review platforms of your sector, then ask satisfied customers for a review in your order follow-up email. This is the fastest trust signal to build, and the one AI assistants repeat when someone asks about you.
What we measured on your site:
no review platform links to you
Why it matters: Independent review sites (Trustpilot, Yelp, G2, Avis Vérifiés...). They are the proof buyers look for, and AI assistants quote them constantly when asked whether a company is trustworthy. Measured on the 31 strongest linking site(s) collected — a surface missing here may still exist further down the profile.
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Keywords the domain ranks for
content work
(U. Search visibility of the whole domain — this check scores 35/100)
What to do:
Grow the footprint by publishing more pages that each target a different real search: product/service pages, buying guides, comparisons, 'how to choose' articles. The content-gap section further down lists the exact searches your competitors already win and you do not.
What we measured on your site:
1 search(es)
Why it matters: How many different Google searches your site appears for in the top 100 results, across ALL its pages. This is the size of your search footprint — the raw material every other number here comes from.
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Keywords collected
content work
(I. Keyword portfolio — this check scores 40/100)
What to do:
The bigger and more varied this list, the less your traffic depends on a handful of searches. Publish pages covering the neighbouring questions of the topics you already rank for.
What we measured on your site:
1 keyword row(s) collected, market(s): en
Why it matters: The detailed list of every search your site appears for in the Google top 100, with the page of yours that ranks. Unlike the per-page reports, this includes pages AkOOre never crawled — it is the real inventory of what the site already earns.
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Pages bringing organic traffic
content work
(N. Top pages & site structure — this check scores 40/100)
What to do:
Only a handful of your pages earn visits. Give your important pages a real reason to rank: one clear topic each, a title matching the search, genuinely useful content, and internal links from your home page and menus.
What we measured on your site:
1 page(s) with traffic out of 1 collected; top 10 worth ≈$0/month in Google Ads
Why it matters: How many DIFFERENT pages of your site actually receive Google visits. A healthy site earns traffic on many pages, not only on the home page — every earning page is another door into your business.
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Real-world contact details
quick copy-paste
(P. Brand entity & trust signals (E-E-A-T) — this check scores 40/100)
What to do:
Put the full contact block in your footer so it appears on every page: company name, postal address, phone, email, and the registration/VAT number. It costs nothing and it is what a buyer (and a quality rater) looks for before trusting an unknown site.
What we measured on your site:
phone on 0 page(s), email on 4, address on 0, company/VAT number on 0 (of 6 page(s))
Why it matters: A postal address, a phone number, an email and a company registration number, visible on the site. This is the single clearest 'a real business stands behind this' signal — and its absence is what Google's guidelines treat as a red flag on commercial sites.
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Knowledge bases (Wikipedia & co)
outreach (ongoing)
(S. Off-site authority & reputation (E-E-A-T) — this check scores 40/100)
What to do:
Do not create your own Wikipedia page — it will be deleted. Earn the coverage first (press, institutions, published data), then a neutral editor can source an entry. In the meantime, make sure your facts are consistent everywhere: same brand name, same address, same founding date, same description.
What we measured on your site:
no knowledge base references you
Why it matters: Whether Wikipedia, Wikidata or the big Q&A sites reference you. These are the backbone of how AI assistants recognise an entity: being in them makes the assistant treat your brand as a known thing rather than an unknown website. Measured on the 31 strongest linking site(s) collected — a surface missing here may still exist further down the profile.
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Communities & social platforms
outreach (ongoing)
(S. Off-site authority & reputation (E-E-A-T) — this check scores 40/100)
What to do:
Be genuinely useful where your customers already talk: answer questions in the subreddits and forums of your field without selling, publish demonstration videos, and post your expertise on LinkedIn. Those pages are what assistants read when they summarise your market.
What we measured on your site:
no community platform links to you
Why it matters: Reddit, YouTube, LinkedIn, forums. These pass little ranking power, but AI assistants quote them heavily — a recommendation in a Reddit thread can put you in an AI answer no backlink would win. Measured on the 31 strongest linking site(s) collected — a surface missing here may still exist further down the profile.
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Reputation maturity
outreach (ongoing)
(S. Off-site authority & reputation (E-E-A-T) — this check scores 40/100)
What to do:
Nothing to fix quickly — this is the one signal that only time and regularity build. Keep earning a few links every month rather than in campaigns, and never buy them: an old, steady profile is exactly what a bought one cannot fake.
What we measured on your site:
oldest link seen 2026-06-18; 0 of 31 linking site(s) have vouched for you for over a year
Why it matters: How long other websites have been vouching for you. A profile built steadily over years reads as a real business; one that appeared last month reads as either brand new or bought. Measured on the 31 strongest linking site(s) collected — a surface missing here may still exist further down the profile.
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Institutional & educational links
outreach (ongoing)
(S. Off-site authority & reputation (E-E-A-T) — this check scores 45/100)
What to do:
These links are earned, not asked for: publish something a university, a school or a public body would cite — a free resource, a study, a glossary, real data about your field — then tell the relevant departments and associations it exists.
What we measured on your site:
no institutional website links to you
Why it matters: Links from universities, schools, public bodies and official institutions. They are the hardest links to obtain and the ones Google and AI assistants trust most — a single one changes how the whole domain is judged. Measured on the 31 strongest linking site(s) collected — a surface missing here may still exist further down the profile.