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Google Ads plan — originaluniqueart.com — generated on Oct. 17, 2026, 12:36 a.m. by AkOOre

Overview · Google Ads plan · originaluniqueart.com · 12 Oct 2026

3 critical points would burn budget on day one — fix them before any campaign runs.

16 of the 22 scored check points pass, 3 need work and 3 are critical. The plan bids on 100 keywords; Google's cost forecast has not come back yet. The live auction shows 0 advertisers on the audited keywords.

Ads readiness
77%
Forecast budget
—
Expected clicks
—
Keywords shortlisted
100
Advertisers met
0
Critical issues
3

In this report

18 sections
50 check points · 100 keywords shortlisted
originaluniqueart.com · 12 Oct 2026

FSeasonality & timing

Steady all year, peak in December.

Twelve months of demand for the shortlist, with the peak, the quietest month and the month to switch the budget on.

Goodproblems to fix Open F
GWhat competitors bid on

2 of 2 scored points pass.

The searches your rivals buy, cut into the gaps you are absent from, the ones you share and the rivals' own names.

Goodproblems to fix Open G
HThe live auction

2 of 2 scored points pass.

The busiest captured results page redrawn as a customer sees it, and the advertisers you will meet most often.

Perfectproblems to fix Open H
ICompetitor ad copy

95 ads from 3 advertisers.

The ads your rivals run today, one from each advertiser in turn — the promises your own headline has to beat.

Goodproblems to fix Open I
JLanding page readiness

4 of 4 themes have no landing page.

Every keyword theme with the page its clicks land on, that page's measured speed and its share of the budget.

Criticalproblems to fix Open J
KOrganic & paid together

0 already yours, 0 to bridge.

The shortlist in three lanes: clicks you already get free, rankings an ad can bridge, and searches only an ad reaches.

Criticalproblems to fix Open K
LDefending your brand

No rival ad on your 2 brand searches.

The results page for your own brand searches, with any rival ad standing above your door.

Perfectproblems to fix Open L
MAd assets readiness

2 of 5 asset slots are full.

Every asset slot Google accepts — headlines, descriptions, sitelinks, callouts, call — filled or empty.

Improvableproblems to fix Open M
NCompetitor ad budgets

4 market facts, not scored.

Every rival's estimated monthly ad value on one scale, with this plan's forecast budget drawn beside them.

4facts found Open N
OWhere in the world to advertise

Start with United States, of 5 markets.

The markets ranked by demand per dollar — what a fixed budget buys in each — the best one first.

Goodproblems to fix Open O
PAds readiness over time

Ads readiness 77% — fair.

The readiness score, how many check points pass, and its line over every recorded day.

Criticalproblems to fix Open P
QWords used in this report

10 terms, each explained once.

Every term the plan uses, in plain language, and what the four check statuses mean.

10terms explained Open Q
RConclusion — the campaigns to run

Fix first.

The strategy in plain words: how much of this market to buy, which campaigns first, and why.

Criticalproblems to fix Open R

Section A / RThe work

Action plan

←
Guide

This section answers

What should I fix before spending the first dollar, and in which order?

Every recommendation of the report is here as one to-do list, worst first: the critical points that would burn budget on day one, then the points that need work, then the market facts worth acting on. Each line names the check point it comes from and links to its section. Read it as the order of work before the first campaign runs.

EvidenceCritical

11recommendation(s), the worst first

Do these today — quick wins (2)

  1. Peak months — E. Seasonality & timing
  2. Best-value market — N. Where in the world to advertise

1. Fix before spending — critical (2)

These scored under 50 out of 100: launching the campaign with them unfixed burns budget. The list starts with the worst score.

  1. Shortlist with a forecast content work (E. What the campaign will cost — this check scores 20/100)
    What to do: Google has not returned a forecast for the shortlist yet, so the budget figures stay empty — this is missing data, not a $0 campaign. Use the 'Re-collect the ads data' button and reload in a few minutes.
    What we measured on your site: 0% of the 100 shortlisted keyword(s) have a forecast
    Why it matters: How much of the shortlist Google returned a forecast for — the sample behind the budget numbers below.
    Where to see the detail: the E. What the campaign will cost section shows this check with the data it is based on.
  2. Keyword themes with a landing page developer task (J. Landing page readiness — this check scores 25/100)
    What to do: Build a page before buying traffic for the uncovered theme(s): a mismatched landing page pays double — lost visitors and a lower Quality Score.
    What we measured on your site: 0 of 4 keyword theme(s) have a landing page
    Why it matters: Whether every keyword theme has a landing page that fits it — a theme with nowhere to send its clicks cannot be advertised.
    Where to see the detail: the J. Landing page readiness section shows this check with the data it is based on.

3. Opportunities from the data (9)

Not faults, so no score: the market facts worth acting on — open auctions, cheap markets and brand findings.

  1. The AI answer surface (GEO) content work (B. The paid landscape today)
    What to do with it: Every customer an AI answer sends elsewhere never enters the auction this report prices. The pages behind your shortlist need question-shaped headings and citable facts — the GEO checks of the page reports show exactly what is missing.
    What the data says: Across 30 audited AI answer(s), your pages are cited in 0 and 1 tracked competitor(s) are cited too
    Why it matters: The market's third surface next to organic and paid: when AI assistants (ChatGPT, Perplexity, AI Overviews) answer buyers' questions, whose pages do they cite? Measured from the AI answers already audited for your pages.
    Where to see the detail: the B. The paid landscape today section shows this check with the data it is based on.
  2. Question-shaped demand (GEO) content work (C. Keywords worth bidding on)
    What to do with it: Do not spend ad budget here first: publish pages that answer these questions and get cited by the answer engines (GEO). Ads reach the searcher who still clicks results; a cited answer reaches the one who no longer does — for free.
    What the data says: 56 question-shaped candidate(s), ≈44,360 searches/month
    Why it matters: Candidates phrased as questions or comparisons ('how', 'best', 'vs') — the searches buyers increasingly ask AI assistants instead of typing into Google.
    Where to see the detail: the C. Keywords worth bidding on section shows this check with the data it is based on.
  3. Value of the excluded demand (GEO) content work (D. Buying intent filter)
    What to do with it: This is the GEO business case in one number: these are questions your content can answer and be cited for by AI assistants and organic results — traffic worth this much per month, captured free instead of rented. The keyword strategy report turns them into a content backlog.
    What the data says: ≈57,060 excluded searches/month — buying their clicks would cost ≈$13,794/month
    Why it matters: What the excluded informational searches would cost if their clicks were bought — the same demand content can capture at zero cost per click.
    Where to see the detail: the D. Buying intent filter section shows this check with the data it is based on.
  4. Peak months quick copy-paste (F. Seasonality & timing)
    What to do with it: Your calendar, computed from this market's peak (November): publish the seasonal content by July — rankings and AI-assistant answers need months to pick a page up — and launch or raise the ads by September, so the campaign buys cheap clicks and Quality Score history before the expensive season.
    What the data says: Strongest months: November, December, August
    Why it matters: The strongest months of the year for this market — launch two months before them to buy cheap clicks and Quality Score history first.
    Where to see the detail: the F. Seasonality & timing section shows this check with the data it is based on.
  5. What their ads promise content work (I. Competitor ad copy)
    What to do with it: These promises survived the rivals' optimization — they are what converts here. Write your own equivalents (guarantee, delivery, materials, price) as plain stated facts on your pages, not just in ads: ad copy needs them for Quality Score, and AI assistants can only repeat claims that are written somewhere citable.
    What the data says: Recurring claims: westwin advertising, advertising hongkong, 深圳市浩羽网络科技有限公司, limited, 昂景科技河北有限公司
    Why it matters: The claims that keep recurring across the competitor ads — what this market's buyers respond to (or are numb to: differentiate against them).
    Where to see the detail: the I. Competitor ad copy section shows this check with the data it is based on.
  6. Ads-only keywords content work (K. Organic & paid together)
    What to do with it: This is rented traffic: every visit is paid for again, forever. Run the ads for the revenue now, but put content behind the same themes — pages that rank or get cited by AI assistants build owned traffic that lets you turn the ads off group by group. The excluded informational keywords (buying intent section) are the natural place to start.
    What the data says: 100% of the shortlist is reachable only through ads (100 keyword(s), ≈$155,636/month at forecast rates — for as long as the ads run)
    Why it matters: Shortlist keywords with no organic presence at all — ads are the only way in; expect higher CPCs with no history, and give these the best landing pages.
    Where to see the detail: the K. Organic & paid together section shows this check with the data it is based on.
  7. Your brand in AI answers (GEO) content work (L. Defending your brand)
    What to do with it: Not one audited answer cites you: whoever asks an assistant about what you sell hears other names. Make the brand machine-readable — an about page with plain facts, schema.org Organization markup, consistent name and offer wording across pages — and work through the citation autopsies in the AI visibility report to see why rivals get picked.
    What the data says: AI assistants cite your pages in 0 of 30 audited answer(s)
    Why it matters: The brand's standing on the AI surface: when assistants answer questions your pages should own, do they cite you? The SERP check above covers Google; this covers the answer engines.
    Where to see the detail: the L. Defending your brand section shows this check with the data it is based on.
  8. Competitors cited by AI (GEO) content work (N. Competitor ad budgets)
    What to do with it: A rival cited by AI wins customers without paying per click — pressure no ad budget shows. Where the same rival also buys keywords (sections above), that theme is their money-maker: answer it on your own page (the citation autopsies show what theirs does better) before outbidding them.
    What the data says: 1 tracked competitor(s) cited by AI assistants: etsy.com (1×)
    Why it matters: Which rivals win the customers that never reach the auction: the tracked competitors AI assistants cite in the answers audited for your pages' questions.
    Where to see the detail: the N. Competitor ad budgets section shows this check with the data it is based on.
  9. Best-value market quick copy-paste (O. Where in the world to advertise)
    What to do with it: Start where learning is cheapest — but pair the budget with the language. A campaign in a market whose language your site does not speak pays twice: lower Quality Score on every ad, and nothing for that language's AI assistants to cite. Pages localized for a cheap market are the strongest combination this table can point to: cheaper clicks AND that market's answer engines citing you.
    What the data says: United States: ≈240,380 searches/month at ≈$6.90 average CPC
    Why it matters: The market with the most demand per advertising dollar — the cheapest place to learn what converts before paying premium CPCs.
    Where to see the detail: the O. Where in the world to advertise section shows this check with the data it is based on.

Section B / RThe market

The paid landscape today

Guide

This section answers

Is this market an empty auction or a war zone?

You learn how many of the rivals you track already pay for clicks here, how many searches each of them buys and how visible they are in the organic results and in AI answers. A market where nobody advertises is cheap to enter but may hold few buyers; a market where every rival pays is proven but expensive. Read it to decide whether to attack the whole market or one corner of it.

Terms used

Paid traffic valueAI citation (GEO)

Evidence · data collected 2026-10-12Perfect

An empty auction —
nobody you track is bidding.

None of the 91 competitor(s) tracked here buys a single click: the auction in front of you is empty. You buy nothing today. Entering here costs whatever the reserve price is, and nothing more.

0 of 91 tracked competitor(s) run Google Ads

Organic — earned

1

keyword(s) ranking today

Earned visibility you keep whether or not a budget runs.

Paid — bought

0

paid keyword(s) today

Starting from zero — no Quality Score history to inherit, and none to lose.

AI answers — cited

0 / 30

audited answer(s) cite your pages

Rivals are cited and you are not — those customers are answered elsewhere.

What the data says, point by point

1/1 scored points pass.

01

Your paid activity today

No paid visibility today — this plan starts from zero, with no Quality Score history

Whether the domain already appears in Google's paid results — an existing footprint means an account, history and Quality Scores already exist.

Info

quick copy-paste

02

Paid vs organic balance

0 paid keyword(s) vs 1 organic keyword(s) — you rank widely but buy nothing: ads are an option here, not a survival need

How the domain's paid footprint compares with its organic one — a strong organic side lowers the pressure to buy everything.

Info

content work

03

Competitors already advertising

0 of 91 tracked competitor(s) run ads: —

How many of the tracked competitors already run Google Ads — the difference between an empty auction and a war zone.

Good

90/100

content work

04

The AI answer surface (GEO)

Across 30 audited AI answer(s), your pages are cited in 0 and 1 tracked competitor(s) are cited too

The market's third surface next to organic and paid: when AI assistants (ChatGPT, Perplexity, AI Overviews) answer buyers' questions, whose pages do they cite? Measured from the AI answers already audited for your pages.

Recommendation: Every customer an AI answer sends elsewhere never enters the auction this report prices. The pages behind your shortlist need question-shaped headings and citable facts — the GEO checks of the page reports show exactly what is missing.

Info

content work

Who already pays for this market

Not one tracked competitor buys a click in this market — there is no bidder to outrank, only a reserve price to pay.

91 tracked competitor(s) spend nothing on Google Ads. No paid keywords, no paid visits, no ad value — they compete for this market organically only. The competitor ad budgets section lists every one of them with its figures.

Section C / RThe shelf

Keywords worth bidding on

Guide

This section answers

Which searches could the campaign bid on, and what does a click cost?

You learn how many searches Google's Keyword Planner proposes around your pages, how much demand each one carries every month and what one click on it costs. The list is the raw shelf the campaign picks from, before any filter on intent. Read it to know the size of the market in searches and the price range you will pay.

Terms used

Cost per click (CPC)Competition /100

Evidence · data collected 2026-10-03Good

The shelf

Google's Keyword Planner returns 700 candidate searches for this website, 3,965,300 searches a month between them, at a median $2.08 a click. Everything the rest of this report filters, prices and groups is taken off this shelf.

Candidates
700
searches Google thinks fit this site
Monthly demand
3,965,300
searches/mo across every candidate
Median price
$2.08
what one click costs, mid-shelf
Priced by advertisers
662/700
nobody bids on the other 38

Where the candidates came from

91% 9%
Read from your own website — 637 llm — 63

The biggest items somebody actually bids on

canvas canvas prints $8.60 a click · competition 100/100
165,000searches/mo
canvas print $8.60 a click · competition 100/100
165,000searches/mo
print canvas print $8.60 a click · competition 100/100
165,000searches/mo
art of museums $1.62 a click · competition 8/100
135,000searches/mo
abstract art $1.04 a click · competition 86/100
110,000searches/mo
abstract artwork $1.04 a click · competition 86/100
110,000searches/mo
art by painting $3.88 a click · competition 54/100
110,000searches/mo
art for painting $3.88 a click · competition 54/100
110,000searches/mo

What the data says, point by point

2/3 scored points pass. Weakest point: Low-competition keywords (70%).

01

Keyword candidates found

700 candidate keyword(s) collected

How many keyword candidates Google's Keyword Planner produced for this website — the raw material of the whole plan.

Good

90/100

content work

02

Search demand available

≈3,965,300 searches/month across the candidates

The total monthly searches behind the candidates — the ceiling of what any campaign here can reach.

Good

90/100

content work

03

Typical cost per click

Median cost per click ≈$2.08

The typical cost of one click in this market — what your budget is up against.

Info

quick copy-paste

04

Low-competition keywords

35% of the candidates are low-competition

The share of candidates with low advertiser competition — cheap entries where a new campaign learns without burning budget. Competition counts ADVERTISERS bidding, not SEO ranking difficulty: a keyword can be easy to buy and hard to rank for, or the reverse.

Needs work

70/100

content work

05

Question-shaped demand (GEO)

56 question-shaped candidate(s), ≈44,360 searches/month

Candidates phrased as questions or comparisons ('how', 'best', 'vs') — the searches buyers increasingly ask AI assistants instead of typing into Google.

Recommendation: Do not spend ad budget here first: publish pages that answer these questions and get cited by the answer engines (GEO). Ads reach the searcher who still clicks results; a cited answer reaches the one who no longer does — for free.

Info

content work

Keyword candidates, most searched first (25 of 700)

KeywordSourceSearches /moCost per clickCompetition /100Intent
canvas canvas prints site 165000 $8.60 100 informational
canvas print site 165000 $8.60 100 informational
print canvas print site 165000 $8.60 100 transactional
art of museums site 135000 $1.62 8 informational
abstract art site 110000 $1.04 86 informational
abstract artwork site 110000 $1.04 86 informational
art by painting site 110000 $3.88 54 informational
art for painting site 110000 $3.88 54 informational
art painting art site 110000 $3.88 54 informational
artist artists site 110000 $5.55 0 informational
mart art site 110000 $3.07 11 informational
paint by art site 110000 $3.88 54 informational
art art deco site 90500 $1.05 7 informational
art deco site 90500 $1.05 7 informational
art deco art deco site 90500 $1.05 7 informational
pop art site 90500 $1.33 23 informational
wall art site 90500 $1.58 100 informational
art modern art site 49500 $1.54 83 informational
modern art site 49500 $1.54 83 informational
modern art art site 49500 $1.54 83 informational
poster prints site 49500 $3.00 100 informational
room decorating site 49500 $0.86 100 informational
style of artwork site 40500 $0.48 0 informational
art contemporary art site 33100 $1.94 55 informational
canvas pictures print site 33100 $8.43 100 informational

Section D / RThe sieve

Buying intent filter

Guide

This section answers

Which searches carry buying intent, and which should the ads never touch?

You learn which of the candidate searches come from people ready to buy and which come from people who only want to read, compare or learn. The buyers become the shortlist the ads bid on; the readers become the negative keywords that keep your budget away from them. Read it to make sure the campaign spends only on searches that can turn into an order.

Terms used

Negative keywordBuying intent

Evidence · data collected 2026-10-03Good

The sieve

Of 700 classified searches, 207 carry buying intent and 493 do not. The budget is allowed to touch the first pile only — the second becomes your negative keyword list.

19% 11% 70% 1%
Ready to buy — 133 (280,120 searches/mo) Comparing options — 74 (71,500 searches/mo) Reading, not buying — 488 (3,588,090 searches/mo) Looking for a name — 5 (25,590 searches/mo)
Kept — the ads may bid
207

30% of the classified searches. People comparing or buying — the only ones a click is worth paying for.

Blocked — the ads may not
22

Proposed negative keywords. Each one is a click you will never be charged for — and a question your content can still answer and be cited for.

The most expensive clicks to block first

Priced by what ONE click on that search would cost you if an ad of yours ever showed on it.

online free art · $10.27 a clicksell artwork online free · $7.97 a clickfree painting · $5.56 a clickfree illustration · $4.95 a clickart appraisal free · $4.52 a clickfree appraisal for paintings · $4.52 a clickfree artwork appraisal · $4.52 a clickfree canvas prints · $4.40 a click

What the data says, point by point

2/3 scored points pass. Weakest point: Buying-intent share (70%).

01

Keywords with a known intent

100% of 700 candidate(s) classified

How much of the candidate universe carries an intent label — the filter only protects the budget where it ran.

Good

90/100

content work

02

Buying-intent share

30% carry buying intent (207 keyword(s))

The share of classified keywords with transactional or commercial intent — the searches worth paying for.

Needs work

70/100

content work

03

What each intent looks like

transactional: “print canvas print” · commercial: “art marketplace” · informational: “canvas canvas prints” · navigational: “art museum of contemporary art”

The most-searched candidate wearing each intent label — transactional and commercial searches get ads, informational ones get content, navigational ones get neither.

Info

content work

04

Negative keywords ready

22 negative keyword candidate(s), e.g. free drawing, free art, free artwork

Informational searches rejected by the filter — ready to paste in as negative keywords, the cheapest budget protection.

Good

85/100

quick copy-paste

05

Value of the excluded demand (GEO)

≈57,060 excluded searches/month — buying their clicks would cost ≈$13,794/month

What the excluded informational searches would cost if their clicks were bought — the same demand content can capture at zero cost per click.

Recommendation: This is the GEO business case in one number: these are questions your content can answer and be cited for by AI assistants and organic results — traffic worth this much per month, captured free instead of rented. The keyword strategy report turns them into a content backlog.

Info

content work

Proposed negative keywords (22 of 22)

CSV XLSX
Search to excludeSearches /moWasted click price
free drawing 33100 $2.43
free art 2900 $3.88
free artwork 2900 $3.88
free painting 2400 $5.56
art prints how to 1900 $3.57
free art prints 1900 $2.88
free paintings to print 1900 $2.88
free printable art 1900 $2.88
paintings to print for free 1900 $2.88
free illustration 1300 $4.95
free canvas prints 880 $4.40
free sketches 880 $2.95
digital art how to 480 $2.78
free wall art to print 480 $0.62
online free art 480 $10.27
art appraisal free 320 $4.52
free appraisal for paintings 320 $4.52
free artwork appraisal 320 $4.52
digital art free 260 $2.99
sell artwork online free 260 $7.97
artist free 140 $2.91
free artists 140 $2.91

Section E / RThe receipt

What the campaign will cost

Guide

This section answers

What will the campaign cost each month, and what does it buy?

You learn what Google forecasts the shortlist would cost each month at full size, how many visits that buys and what one visit costs on average. Divided by your conversion rate, it gives the price of one enquiry before a single dollar is spent. Read it to size the budget, or to cut the shortlist until the cost per lead makes sense.

Terms used

ShortlistCost per leadMatch types

Evidence · data collected 2026-10-05Critical

20%readiness of this part

What the data says, point by point

0/1 scored points pass. Weakest point: Shortlist with a forecast (20%).

01

Shortlist with a forecast

0% of the 100 shortlisted keyword(s) have a forecast

How much of the shortlist Google returned a forecast for — the sample behind the budget numbers below.

How to fix: Google has not returned a forecast for the shortlist yet, so the budget figures stay empty — this is missing data, not a $0 campaign. Use the 'Re-collect the ads data' button and reload in a few minutes.

Critical

20/100

content work

02

Expected clicks per month

No forecast data yet — nothing to sum

The clicks per month Google forecasts for the shortlist at exact match — what the budget actually buys.

Info

content work

03

Expected spend per month

No forecast data yet — nothing to sum

The monthly spend Google forecasts for the whole shortlist — the number to bring to whoever approves budgets. A forecast, not a bill: real spend is capped by the daily budget you set, and a campaign that opens on the strongest theme alone spends a fraction of it.

Info

quick copy-paste

04

Forecast CPC vs Planner CPC

Not enough CPC data to compare

Whether the live forecast prices clicks above the Planner's averages — a gap means the shortlist skews toward its own expensive end.

Info

content work

The shortlist with Google's forecast (25 of 100)

KeywordSearches /moIntentClicks /moAvg. CPCCost /mo
print canvas print 165000 transactional — — —
art museum of contemporary art 22200 navigational — — —
art marketplace 12100 commercial — — —
artwork for sale 5400 transactional — — —
fine prints 5400 commercial — — —
garden statues near me 4400 transactional — — —
lawn statues near me 4400 transactional — — —
statues near me 4400 transactional — — —
art auctions 3600 commercial — — —
art prices 3600 commercial — — —
museum of fine arts near me 3600 commercial — — —
sculptures near me 3600 transactional — — —
studio a artists 3600 commercial — — —
art oil paintings for sale 2900 transactional — — —
buy oil paintings 2900 transactional — — —
oil artwork for sale 2900 transactional — — —
oil painting sale 2900 transactional — — —
oil paintings for sale 2900 transactional — — —
original art for sale 2900 transactional — — —
original art paintings for sale 2900 commercial — — —
original art pieces for sale 2900 commercial — — —
original artwork for sale 2900 transactional — — —
original paintings for sale 2900 transactional — — —
sculpture garden near me 2900 commercial — — —
art paintings for sale 2400 transactional — — —

Section F / RThe year

Seasonality & timing

Guide

This section answers

When should the campaign start, peak and pause?

You learn how demand for the shortlist moves across the twelve months: the peak, the quietest month and how far apart they are. A seasonal market wants its budget switched on a few weeks before the peak and lowered in the trough. Read it to plan the launch date and the months when the daily budget should rise or fall.

Terms used

Quality Score

Evidence · data collected 2026-10-03Good

The year

Demand here is steady all year — peak December, trough February, no swing worth planning around. Launch whenever the rest of this report says you are ready.

Jan
Feblow
Mar
Apr
May
Jun
Jul
Aug
Sep
Octlaunch
Nov
Decpeak
Peak demand — December Switch the budget on — October Quietest month — February

What the data says, point by point

2/2 scored points pass.

01

How seasonal the demand is

Peak demand is 1.5× the low season — the strongest month gets 47% more searches than the weakest

How far the market's total demand swings across the year — a steady market runs one budget all year, a seasonal one concentrates it.

Good

85/100

content work

02

Peak months

Strongest months: November, December, August

The strongest months of the year for this market — launch two months before them to buy cheap clicks and Quality Score history first.

Recommendation: Your calendar, computed from this market's peak (November): publish the seasonal content by July — rankings and AI-assistant answers need months to pick a page up — and launch or raise the ads by September, so the campaign buys cheap clicks and Quality Score history before the expensive season.

Info

quick copy-paste

03

Keywords with steady demand

70% of the shortlist is steady year-round

The share of shortlist keywords with steady year-round demand — the always-on core of the campaign.

Good

85/100

content work

Demand across the year, most seasonal first (25 of 100)

KeywordSearches /moYear profilePeak vs lowStrongest monthSeasonal
abstract art paintings for sale 1300 11.3× August yes
find an artist 1600 9.2× August yes
find artists 1600 9.2× August yes
living room canvas art 1000 6.0× January yes
living room canvas prints 1000 6.0× January yes
garden statues near me 4400 5.1× May yes
lawn statues near me 4400 5.1× May yes
custom artwork commission 320 4.2× September yes
wall canvas picture 590 4.1× January yes
tree carving near me 390 3.5× May yes
art prints buy 480 3.4× August yes
art print shop 880 3.2× April yes
contemporary artwork for living room 880 3.2× January yes
fine prints 5400 2.8× August yes
sculpture garden near me 2900 2.8× May yes
buy original art 480 2.8× October yes
chainsaw carving near me 1300 2.7× September yes
canvas pictures sale 880 2.7× December yes
canvas print sale 880 2.7× December yes
limited edition prints 480 2.6× September yes
sell artwork online free 260 2.3× January yes
studio a artists 3600 2.3× July yes
buying canvas prints 1900 2.3× December yes
order a canvas print 1900 2.3× December yes
art investors 480 2.3× September yes

Section G / RThe gap board

What competitors bid on

Guide

This section answers

What do your competitors pay for that you neither bid on nor rank for?

You learn which searches your rivals pay for, split into the ones you neither bid on nor rank for, the ones you already share with them and their own brand names. The first pile is the gap: proven demand a rival is already buying and you are absent from. Read it to add the best gaps to the shortlist, and to leave the rivals' brand names alone.

Terms used

Paid keyword

Evidence · data collected 2026-09-29Good

88%readiness of this part

What the data says, point by point

2/2 scored points pass.

01

Competitors buying keywords

None of the tracked competitors buys search ads

How many tracked competitors actively buy search keywords — each one is both proof the market converts and a bidder against you.

Good

90/100

content work

02

Paid keywords you are missing

No paid gaps — you already cover what they buy

Keywords competitors pay for while you neither bid nor rank — demand they found and you are missing entirely. These joined your candidate list automatically. Rival-name searches are listed apart: that is THEIR navigational demand, not a market gap.

Info

content work

03

Your shortlist under contest

0% of your shortlist is also bought by competitors

How much of your shortlist the competitors already bid on — contested keywords cost more and reward better ads.

Good

85/100

content work

Section H / RThe results page

The live auction

Guide

This section answers

Who advertises on your top searches today, and in which slot?

You learn who actually advertises on your most important searches today, in which position and how many ads a results page carries. It is the auction as a customer sees it, not an estimate. Read it to know the advertisers you will bid against on day one and the searches where nobody advertises yet.

Terms used

Ad slot

Evidence · data collected 2026-10-03Perfect

90%readiness of this part

What the data says, point by point

2/2 scored points pass.

01

Ads per results page

≈0.0 ad(s) per results page across 20 audited keyword(s)

The average number of ads on the results page of your top keywords — how crowded the auction really is right now.

Good

90/100

content work

02

Advertisers you will meet

0 advertiser(s) observed: —

The distinct advertisers seen across the audited results pages — the field you will actually bid against.

Info

content work

03

Keywords with no ads at all

20 keyword(s) had no ads, e.g. print canvas print, art marketplace, fine prints

Audited keywords whose results page showed no ads at all — open doors where the first bidder buys cheap.

Good

90/100

quick copy-paste

Section I / RThe wall

Competitor ad copy

Guide

This section answers

What do your competitors' running ads promise?

You learn what your rivals' running ads promise: the prices, the guarantees, the delivery claims and the calls to action they lead with. One ad from each advertiser in turn shows the arguments a customer compares in one glance. Read it to write headlines that beat those promises, or that make a different one.

Terms used

Responsive search ad (RSA)

Evidence · data collected 2026-09-29Good

The wall

95 ad(s) are running here from 3 advertiser(s) — but none of their ad text is published for this market. What Google's transparency centre returns is the identity each rival advertises under, and how many ads they keep in the air.

eleanosgallery.com ↗ advertising as 深圳市浩羽网络科技有限公司
40ad(s) running
irisleegallery.com ↗ advertising as WESTWIN ADVERTISING HONGKONG CO., LIMITED
40ad(s) running
aongking.com ↗ advertising as 昂景科技河北有限公司
15ad(s) running

What they promise that your USPs do not

Read by AkOOre's AI from their ads beside your USPs (2026-10-03).

AdvertiserClaims you do not make
artuk.orgSupports local museums and galleries Offers various art collections

What the data says, point by point

1/1 scored points pass.

01

Competitor ads collected

95 running competitor ad(s) collected

How many competitor ads the Ads Transparency Center returned — the size of your inspiration library.

Good

85/100

content work

02

Most active advertiser

eleanosgallery.com runs 40 ad(s)

The competitor running the most ads — the account to study first, because their volume implies their spend.

Info

content work

03

What their ads promise

Recurring claims: westwin advertising, advertising hongkong, 深圳市浩羽网络科技有限公司, limited, 昂景科技河北有限公司

The claims that keep recurring across the competitor ads — what this market's buyers respond to (or are numb to: differentiate against them).

Recommendation: These promises survived the rivals' optimization — they are what converts here. Write your own equivalents (guarantee, delivery, materials, price) as plain stated facts on your pages, not just in ads: ad copy needs them for Quality Score, and AI assistants can only repeat claims that are written somewhere citable.

Info

content work

Competitors' running ads (25 of 95)

AdvertiserHeadlineDescription
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司
eleanosgallery.com ↗ 深圳市浩羽网络科技有限公司

Section J / RThe arrivals board

Landing page readiness

Guide

This section answers

Does each keyword theme send its clicks to a page ready to convert them?

You learn which page each keyword theme sends its clicks to, how fast that page loads and how large a share of the budget it receives. A slow page, or a theme without a page, wastes every click bought for it and lowers the Quality Score that sets your price. Read it to fix or create the landing pages before the campaign starts.

Terms used

Quality ScoreLanding page

Evidence · data collected 2026-10-03Critical

The arrivals board

4 of 4 keyword theme(s) have nowhere to send their clicks. Every dollar those groups spend arrives at a door that is not there.

Original Oil Paintings
No landing page chosen
✕
35% of the budget arrives here
Art Auctions
No landing page chosen
✕
25% of the budget arrives here
Custom Commissions
No landing page chosen
✕
20% of the budget arrives here
Fine Art Prints
No landing page chosen
✕
20% of the budget arrives here

What the data says, point by point

0/1 scored points pass. Weakest point: Keyword themes with a landing page (25%).

01

Keyword themes with a landing page

0 of 4 keyword theme(s) have a landing page

Whether every keyword theme has a landing page that fits it — a theme with nowhere to send its clicks cannot be advertised.

How to fix: Build a page before buying traffic for the uncovered theme(s): a mismatched landing page pays double — lost visitors and a lower Quality Score.

Critical

25/100

developer task

02

Landing page speed

No Lighthouse audit stored for the chosen landing pages yet

The measured Lighthouse performance of the chosen landing pages — page speed feeds Quality Score, which directly lowers what you pay per click.

Info

developer task

03

Mobile readiness

No Lighthouse audit stored for the chosen landing pages yet

The mobile loading experience of the landing pages (largest contentful paint) — most ad clicks are mobile clicks.

Info

developer task

Each keyword theme and its landing page

Keyword themeLanding pageSpeed /100Shows inIts own report
Original Oil Paintings missing — build a page before buying this traffic — — —
Art Auctions missing — build a page before buying this traffic — — —
Custom Commissions missing — build a page before buying this traffic — — —
Fine Art Prints missing — build a page before buying this traffic — — —

Section K / RThree lanes

Organic & paid together

Guide

This section answers

Which keywords do you already own for free, and which can only an ad reach?

You learn which shortlist searches you already win for free in the top organic results, which ones sit just below and could be bridged by an ad, and which ones only an ad can reach. Paying for a click you already get free is the most common waste in a first campaign. Read it to bid where the ad adds a visit, not where it replaces one.

Terms used

Bridge keyword

Evidence · data collected 2026-10-12Critical

Three lanes

Each of the 100 shortlisted keyword(s) falls into one of three lanes. None of them is in the first lane. Nothing on this shortlist is traffic you already own, so no part of this budget is buying a click twice.

100%
Already yours (positions 1–3) clicks you get free — buying them again pays twice
0keyword(s)
Bridgeable (positions 4–15) a proven page one page short of the fold — ads buy the gap while SEO closes it
0keyword(s)
Ads only (no ranking) nothing of yours ranks here — the ad is the only way in today
100keyword(s)

What the data says, point by point

0/1 scored points pass. Weakest point: Bridge keywords (positions 4-15) (45%).

01

Traffic you already get free

No shortlist keyword is already owned organically

Shortlist keywords you already rank top 3 for organically — paying there mostly buys traffic you get free. Bid only to defend (see the brand section) or drop them from the campaign.

Info

quick copy-paste

02

Bridge keywords (positions 4-15)

No shortlist keyword sits at positions 4-15

Shortlist keywords ranked 4-15 organically — the sweet spot: an ad collects the clicks now while the SEO work climbs, and the ranking URL is a proven landing page.

Critical

45/100

content work

03

Ads-only keywords

100% of the shortlist is reachable only through ads (100 keyword(s), ≈$155,636/month at forecast rates — for as long as the ads run)

Shortlist keywords with no organic presence at all — ads are the only way in; expect higher CPCs with no history, and give these the best landing pages.

Recommendation: This is rented traffic: every visit is paid for again, forever. Run the ads for the revenue now, but put content behind the same themes — pages that rank or get cited by AI assistants build owned traffic that lets you turn the ads off group by group. The excluded informational keywords (buying intent section) are the natural place to start.

Info

content work

Traffic you already get free (0)

Bridge keywords — positions 4-15 (0)

Ads-only keywords (100)

KeywordSearches /moCost per clickForecast cost /mo
print canvas print 165000 $8.60 —
art museum of contemporary art 22200 $0.91 —
art marketplace 12100 $3.14 —
artwork for sale 5400 $2.36 —
fine prints 5400 $4.97 —
garden statues near me 4400 $0.78 —
lawn statues near me 4400 $0.78 —
statues near me 4400 $0.65 —
art auctions 3600 $2.14 —
art prices 3600 $1.33 —

Section L / RYour own name

Defending your brand

Guide

This section answers

Does a rival advertise on the searches for your own brand?

You learn whether a rival's ad appears above your own site when someone searches for your brand name, and on how many of your brand searches. A rival standing there takes customers who were looking for you. Read it to decide whether a small brand campaign is needed to protect your own door, and what it would cost.

Terms used

Brand search

Evidence · data collected 2026-10-03Perfect

Your own name

Nobody is bidding on your name. We checked 2 brand search(es) and found no rival ad standing in front of your door — the cheapest good news in this report.

No ad was served above your own results.

Youyour own pages, unpaid

The organic result you already hold for your own name

The brand searches audited.

What the data says, point by point

1/1 scored points pass.

01

Brand searches checked

2 brand search(es) audited: originaluniqueart, originaluniqueart.com

Which searches for your own name were audited for competitor ads.

Info

quick copy-paste

02

Competitors on your brand

Nobody advertises on your brand — the brand campaign can safely be skipped

Whether anyone else advertises on your name. Competitors bidding on your brand siphon your warmest visitors — and a brand campaign against them costs cents per click.

Good

95/100

quick copy-paste

03

Cost of defending the brand

No branded keywords with volume in the candidates

The order of magnitude a defensive brand campaign would cost — brand CPCs are typically a few cents, capped here at $0.50.

Info

quick copy-paste

04

Your brand in AI answers (GEO)

AI assistants cite your pages in 0 of 30 audited answer(s)

The brand's standing on the AI surface: when assistants answer questions your pages should own, do they cite you? The SERP check above covers Google; this covers the answer engines.

Recommendation: Not one audited answer cites you: whoever asks an assistant about what you sell hears other names. Make the brand machine-readable — an about page with plain facts, schema.org Organization markup, consistent name and offer wording across pages — and work through the citation autopsies in the AI visibility report to see why rivals get picked.

Info

content work

Section M / RThe kit

Ad assets readiness

Guide

This section answers

Which ad assets can you fill from your own pages today?

You learn which of the assets Google accepts in a search ad — headlines, descriptions, sitelinks, callouts, call and location — your pages already give material for, and which slots are empty. A full set makes the ad larger on the results page and lowers its price per click. Read it to know what to write before launch, and which pages can feed the sitelinks.

Terms used

SitelinkCalloutResponsive search ad (RSA)

Evidence · data collected 2026-09-29Improvable

The kit

2 of 5 asset slots are full. Assets are free extra space on the results page: every one you leave empty is space a rival's ad takes instead.

Ad headlines
per ad group, up to 15 — Google tests them against each other
815 wanted
Ad descriptions
per ad group, up to 4
24 wanted
Sitelinks
your strongest pages, shown under the ad
14 wanted
Callouts & snippets
hard facts found in your own pages
+4
84 wanted
Call & location
a phone number or address visible on the site
11 wanted

What the data says, point by point

2/3 scored points pass. Weakest point: Sitelink candidates (50%).

01

Sitelink candidates

1 sitelink candidate page(s) available

Whether the domain has enough strong pages for sitelink assets — Google wants at least 4, and your top organic pages are exactly what deserves the slots.

Needs work

50/100

quick copy-paste

02

Callout & snippet material

1 page(s) with hard figures and 7 trust page type(s) found

Concrete facts found in your pages (guarantees, shipping, figures, trust pages) — the raw material of callout and structured-snippet assets.

Good

85/100

content work

03

Call & location assets

Contact details found on 4 page(s)

Whether a phone number or address is visible on the site — the prerequisite of call and location assets.

Good

85/100

content work

Sitelink candidates — your top pages by organic traffic

Choose the sitelinks and write their texts on the sitelink pages screen.

Section N / RThe league

Competitor ad budgets

Guide

This section answers

How much do your rivals spend on ads, and where would your budget sit among them?

You learn how much each rival's advertising is worth every month at list price, on one scale, with this plan's forecast budget drawn beside them. It shows whether you would be the smallest bidder in the room or a match for the leaders. Read it to set expectations: a budget far below the market buys presence on a few searches, not on all of them.

Terms used

Paid traffic value

Evidence · data collected 2026-09-29

4facts found

What the data says, point by point

Informational only — no scored points.

01

Competitors with spend data

0 of 91 competitor(s) show paid activity

How many tracked competitors show measurable paid activity — the sample behind the pressure numbers.

Info

content work

02

Biggest ad spender

No competitor shows paid activity

The competitor with the largest estimated paid traffic value — the ceiling of what this market rewards.

Info

content work

03

Market ad pressure vs your budget

Competitors' combined ≈$0/month — your own forecast is still pending, so no league comparison yet

The competitors' combined paid traffic value against your own forecast budget — whether your plan plays in the market's league.

Info

content work

04

Competitors cited by AI (GEO)

1 tracked competitor(s) cited by AI assistants: etsy.com (1×)

Which rivals win the customers that never reach the auction: the tracked competitors AI assistants cite in the answers audited for your pages' questions.

Recommendation: A rival cited by AI wins customers without paying per click — pressure no ad budget shows. Where the same rival also buys keywords (sections above), that theme is their money-maker: answer it on your own page (the citation autopsies show what theirs does better) before outbidding them.

Info

content work

Each competitor's paid footprint

CompetitorRuns adsPaid keywordsPaid visits /moEst. monthly ad valueCited by AI
academyfinepaintings.com ↗ no 0 ? $0 —
ahumbleplace.com ↗ no 0 ? $0 —
artprice.com ↗ no 0 ? $0 —
artrenewal.org ↗ no 0 ? $0 —
artuk.org ↗ no 0 ? $0 —
britannica.com ↗ no 0 ? $0 —
chnmuseum.cn ↗ no 0 ? $0 —
christies.com ↗ no 0 ? $0 —
curationist.org ↗ no 0 ? $0 —
fineart-restoration.co.uk ↗ no 0 ? $0 —
fineartamerica.com ↗ no 0 ? $0 —
historytoday.com ↗ no 0 ? $0 —
louvre.fr ↗ no 0 ? $0 —
metmuseum.org ↗ no 0 ? $0 —
renaissancesociety.org ↗ no 0 ? $0 —
study.com ↗ no 0 ? $0 —
substack.com ↗ no 0 ? $0 —
thoughtco.com ↗ no 0 ? $0 —
timebite.org ↗ no 0 ? $0 —
1st-art-gallery.com ↗ no 0 ? $0 —
americanbronze.com ↗ no 0 ? $0 —
aongking.com ↗ no 0 ? $0 —
artfinder.com ↗ no 0 ? $0 —
artmarketstudies.org ↗ no 0 ? $0 —
artprof.org ↗ no 0 ? $0 —
artsy.net ↗ no 0 ? $0 —
artworkarchive.com ↗ no 0 ? $0 —
betsyoneillfineart.com ↗ no 0 ? $0 —
bizapedia.com ↗ no 0 ? $0 —
blog.milanartinstitute.com ↗ no 0 ? $0 —
boredpanda.com ↗ no 0 ? $0 —
bronzesgallery.com ↗ no 0 ? $0 —
bykerwin.com ↗ no 0 ? $0 —
canvaschamp.com ↗ no 0 ? $0 —
canvasdiscount.com ↗ no 0 ? $0 —
canvasondemand.com ↗ no 0 ? $0 —
canvaspeople.com ↗ no 0 ? $0 —
canvasworld.com ↗ no 0 ? $0 —
carolynquan.art ↗ no 0 ? $0 —
caswellsculpture.com ↗ no 0 ? $0 —
cmbryson.com ↗ no 0 ? $0 —
craigslist.org ↗ no 0 ? $0 —
danschultzfineart.com ↗ no 0 ? $0 —
decorarconarte.com ↗ no 0 ? $0 —
delrayartisans.org ↗ no 0 ? $0 —
desenio.com ↗ no 0 ? $0 —
drawingindark.co.uk ↗ no 0 ? $0 —
easycanvasprints.com ↗ no 0 ? $0 —
ebay.ca ↗ no 0 ? $0 —
ebay.com ↗ no 0 ? $0 —
eleanosgallery.com ↗ no 0 ? $0 —
esoft.com ↗ no 0 ? $0 —
etsy.com ↗ no 0 ? $0 1×
fazzino.com ↗ no 0 ? $0 —
finerworks.com ↗ no 0 ? $0 —
fiverr.com ↗ no 0 ? $0 —
fnp.com ↗ no 0 ? $0 —
foreverstudios.com ↗ no 0 ? $0 —
fredrixartistcanvas.com ↗ no 0 ? $0 —
gillieandmarc.com ↗ no 0 ? $0 —
imagen-ai.com ↗ no 0 ? $0 —
instapainting.com ↗ no 0 ? $0 —
irisleegallery.com ↗ no 0 ? $0 —
jacksonsart.com ↗ no 0 ? $0 —
jerrysartarama.com ↗ no 0 ? $0 —
karenhawkinsstudio.com ↗ no 0 ? $0 —
kohls.com ↗ no 0 ? $0 —
medium.com ↗ no 0 ? $0 —
michaelsphotogifts.com ↗ no 0 ? $0 —
mixtiles.com ↗ no 0 ? $0 —
mydavinci.com ↗ no 0 ? $0 —
nationsphotolab.com ↗ no 0 ? $0 —
news.artnet.com ↗ no 0 ? $0 —
oilportraits.com ↗ no 0 ? $0 —
oneofakindartgallery.com ↗ no 0 ? $0 —
ontariomuseum.org ↗ no 0 ? $0 —
photobooth.online ↗ no 0 ? $0 —
photographersedit.com ↗ no 0 ? $0 —
pixelz.com ↗ no 0 ? $0 —
proantic.com ↗ no 0 ? $0 —
randolphrose.com ↗ no 0 ? $0 —
readelysian.com ↗ no 0 ? $0 —
retouchup.com ↗ no 0 ? $0 —
snappycanvas.com ↗ no 0 ? $0 —
tessutidelarte.com ↗ no 0 ? $0 —
thecanvasworks.ie ↗ no 0 ? $0 —
thestackhouse.com ↗ no 0 ? $0 —
trekell.com ↗ no 0 ? $0 —
wexelart.com ↗ no 0 ? $0 —
worldmarket.com ↗ no 0 ? $0 —
wsj.com ↗ no 0 ? $0 —

Section O / RThe launch order

Where in the world to advertise

Guide

This section answers

Which country should the campaign switch on first?

You learn, for each country the campaign could target, how much demand a fixed budget buys there: the searches and the price per click of the market, side by side. The best-value market is where the same money brings the most potential customers. Read it to switch on one country first and add the others as the first one proves itself.

Terms used

Demand per dollar

Evidence · data collected 2026-10-03Good

The launch order

Of 5 market(s) priced, United States gives the most demand per dollar and goes first. The cheapest clicks are in Australia ($2.55); the biggest raw demand is in United States.

1. United States 240,380 searches/mo · $6.90 average click
34,832searches per dollar
2. United Kingdom 61,780 searches/mo · $2.92 average click
21,129searches per dollar
3. Australia 26,290 searches/mo · $2.55 average click
10,300searches per dollar
4. France 4,360 searches/mo · $3.06 average click
1,425searches per dollar
5. Germany 3,360 searches/mo · $3.08 average click
1,092searches per dollar

What the data says, point by point

1/1 scored points pass.

01

Markets compared

5 market(s) compared: United States, United Kingdom, Australia, France, Germany

How many markets the top keywords were priced in — each is a possible campaign geography.

Good

85/100

content work

02

Best-value market

United States: ≈240,380 searches/month at ≈$6.90 average CPC

The market with the most demand per advertising dollar — the cheapest place to learn what converts before paying premium CPCs.

Recommendation: Start where learning is cheapest — but pair the budget with the language. A campaign in a market whose language your site does not speak pays twice: lower Quality Score on every ad, and nothing for that language's AI assistants to cite. Pages localized for a cheap market are the strongest combination this table can point to: cheaper clicks AND that market's answer engines citing you.

Info

quick copy-paste

03

Home market weight

72% of the compared demand is in the United States

How much of the compared demand sits in the primary market (United States) — a low share says the growth is elsewhere.

Info

content work

The country matrix, best value first

Launch orderMarketSearches /mo (top keywords)Avg. cost per clickDemand per dollar
1 United States 240380 $6.90 34833
2 United Kingdom 61780 $2.92 21129
3 Australia 26290 $2.55 10301
4 France 4360 $3.06 1425
5 Germany 3360 $3.08 1092

Section P / RThe score

Ads readiness over time

Guide

This section answers

How ready is the plan to spend on, and is it getting better?

The readiness score is the mean of every scored check point in this report, recorded each day the data is collected. Its line shows whether the work done since the last reading has moved the plan closer to launch. Read it to see progress, and to re-collect the data after a fix.

Terms used

Ads readiness

EvidenceCritical

77%Ads readiness Acceptable

16good
3to improve
3critical

Progress over time

Ads readiness over the recorded days — from 71% to 77% (lowest 68%, highest 77%)

One point per recorded day. Open the full history — every snapshot, with per-check "what moved" comparisons.

Section Q / RReference

Words used in this report

Guide

This section answers

What do the words and the colours of this report mean?

Every term the plan uses is explained once here, in plain language, along with what the four statuses of a check point and the six rungs of the problems indicator mean. Come back to it whenever a word in a section is unclear.

The condition of each part of the plan

Every measured section wears one of six words, shown in its menu tile, on its Evidence line and in the list of sections. The word comes from the section's mean score and from how many of its check points are critical or to improve; the action plan, the readiness score and the conclusion wear the whole plan's word. A single check point wears the same words: Good when it passes, Needs work when it is worth fixing, Critical when launching with it unfixed burns budget.

Perfect
Nothing to do here.
Good
Fine as it is; keep going.
Improvable
Worth a look when there is time.
Needs work
Put it on the list.
Fix soon
This week, before anything new.
Critical
Now. It is costing money or visibility today.

Info is a check point with no score: market facts and sized figures found in the data rather than pass/fail checks.

The words, each explained once

Cost per click (CPC)
What one visitor from an ad costs you. You pay only when someone clicks, never for being shown.
Match types — [exact], "phrase", broad
[oil painting reproduction] shows the ad only on that exact search; "oil painting reproduction" also on searches containing it; without brackets Google guesses freely (and spends freely) — a new campaign should start at exact match.
Negative keyword
A search you forbid your ads to appear on. The cheapest budget protection: money never spent on people who only wanted to read.
Quality Score
Google's 1-10 rating of how well your ad and landing page fit the search. Higher score = lower price per click for the same position — it is how a small budget beats a big one.
Responsive search ad (RSA)
The standard Google ad: you provide up to 15 headlines and 4 descriptions, Google tests combinations and keeps the winners.
Competition /100
How many advertisers bid on the keyword (0 = nobody, 100 = crowded). Advertiser competition only — not how hard the keyword is to rank for organically.
Paid traffic value
What a domain's paid clicks would cost at list price — an estimate of their ad activity's worth, not their actual invoice.
Shortlist
The candidate keywords that survived the buying-intent filter — the ones the campaign would actually bid on.
Cost per lead
Ad spend divided by the enquiries/sales it produced — the number to compare with what a customer is worth to you.
AI citation (GEO)
When an AI assistant (ChatGPT, Perplexity, AI Overviews) answers a buyer's question and links your page as its source. Free traffic ads never see — GEO (generative engine optimization) is the work of earning it.

Section R / RRead from the figures

Conclusion — the campaigns to run

→
Guide

This section answers

Which campaigns are worth running, in which order, and on what budget?

The conclusion reads every figure above and writes the strategy in plain words: how much of this market to buy, which campaigns to run first, on what budget, and why. It ends with one stamp: fix first, start narrow or go. Read it last, once the sections above have shown you where the figures come from.

Findings · 2026-10-05Critical

The stamp

Fix first
Ads readiness 77%

3 critical point(s) would burn budget on day one — no campaign here pays until they are fixed.

Passing
16/22
scored points the strategy stands on
To improve
3
would work, but waste money
Critical
3
burns budget until fixed
At full size
—
forecast still waiting

The strategy, and the campaigns worth running

The strategy in short

This market represents an empty auction with massive opportunity, as 0 of 91 tracked competitors are currently running ads and the only brand threat is etsy.com being cited by AI assistants. The money works hardest when targeting high-volume commercial terms like 'print canvas print' (165,000 searches/mo) and 'art marketplace' (12,100 searches/mo). However, the single most important fact is that no campaigns are currently worth running because landing page readiness is critically low at 25%, with 0 of 4 keyword themes having a dedicated destination.

The campaigns worth running

  • Fine Art Prints Campaign: This targets high-volume demand such as 'print canvas print' (165,000 searches/mo) but requires the development of a dedicated landing page to prevent wasting budget.
  • Art Auctions Campaign: This aims to capture 3,600 searches/mo for 'art auctions' at $2.14 CPC once a specific destination is created to avoid losing visitors to mismance.
  • United States Expansion: This targets the best-value market with 240,380 searches/month at ≈$6.90 average CPC, though it must wait for the completion of Lighthouse audits for speed and mobile readiness.
  • Custom Commissions Campaign: This targets users seeking personalized portraits but cannot launch until a landing page is built to support this keyword theme.

What is not worth paying for

  • Brand Defense: Do not run campaigns for 'originaluniqueart' because nobody is advertising on your brand and there is no volume in the candidates.
  • Informational Keywords: Avoid bidding on terms like 'art museum of contemporary art' as they do not carry buying intent.
  • Negative Keyword Candidates: Refuse spend on 'free drawing' (33,100 searches/mo) and 'free art' (2,900 searches/mo) to prevent budget waste.
  • Low-Value Geographies: Do not prioritize France or Germany initially due to significantly lower search volumes of 4,360 and 3,360 searches/mo respectively.

What to tell the client

The forecast budget, expected clicks, and expected spend are currently unavailable because Google has not yet returned a forecast for the 100 shortlisted keyword(s).

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