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Overview · Competitor · drawingindark.co.uk · 30 Sep 2026

drawingindark.co.uk: adjacent; on authority, beatable.

It ranks for 47 searches you are absent from, 47 of them worth writing — ≈10,080 searches a month. AI answers quote it on 0 of 30 questions tested on your subject.

Threat
0
Business match
51%
Its power /1000
154
Reachable searches /mo
10.1k
AI answers citing it
0/30

Section A / KThe match

How close this business is to yours

←
Guide

This section answers

Is this domain fighting for the same customers as you?

Terms used

SimilarityDirect rival

Evidence

51 %overall match — adjacent

Products & services 47 %
Market 35 %
Market segments 22 %
Buyer personas 43 %
Overall match 51 % adjacent

Section B / KSize

Its size and reach against yours

Guide

This section answers

How big and how strong is it next to you?

Terms used

Domain authorityContested ground

Evidence

3 / 4measures where it leads you · beatable

drawingindark.co.ukart print seller
vs
originaluniqueart.comyou
154
Domain authority /1000 1.5x your lead How much weight Google gives the whole domain.
236
860
Google visits /mo 5,849x their lead Estimated monthly organic traffic, everything the domain ranks for.
0
115
Keywords ranked 115x their lead Every search the domain appears on in the Google top 100.
1
7.5
Visits per keyword 51x their lead Monthly visits each ranked keyword brings: bigger searches, or higher places on them.
0.1

It leads you on 3 of the 4 measures drawn.

Of every hundred, between the two of you

Google visits /mo Of every 100 the two of you get together, 1 is yours and 99 are drawingindark.co.uk's — 0.0 % of the pair's total is yours

Keywords ranked Of every 100 the two of you get together, 1 is yours and 99 are drawingindark.co.uk's — 0.9 % of the pair's total is yours

Where it stands in your field of 91 competitors

the field · 0–743
median 323
you236
154drawingindark.co.uk
02505007501000
Domain authority /1000

#81 of 91

above 11 % of the field · with you in it, you would be #70 of 92
Google visits /mo

#85 of 91

above 7 % of the field · with you in it, you would be #92 of 92
Keywords ranked

#87 of 91

above 4 % of the field · with you in it, you would be #92 of 92

On the ground you share

Searches you both appear on — not collected yet
It actually ranks on — not collected yet
Its visits /mo from that ground — not collected yet
Its average position there 3.0 top three — the reader sees it before scrolling

Section C / KThe backlog

What it ranks for and you do not (47)

Guide

This section answers

What does it rank for that you do not, and what is worth writing?

Terms used

Keyword gapKeyword difficulty

Evidence

47worth writing of 47, together ≈10080 searches a month.

Where the demand sits, by how hard it is to take

Easy (0-20)
9,760 /mo · 46 searches
Moderate (21-40)
320 /mo · 1 search
Hard but reachable (41-60)
0 /mo · 0 searches
Out of reach (61-100)
0 /mo · 0 searches

10,080 monthly searches sit at difficulty 60 or below — the ground a new page of yours can realistically take, 100% of everything this domain owns. Write for the easy bands first: the same page earns its position months sooner there.

Search Volume /mo Difficulty Their position Verdict Their page
crow art 2400 0 36 worth writing https://www.drawingindark.co.uk/crows
crow artwork 2400 0 36 worth writing https://www.drawingindark.co.uk/crows
custom art commissions 320 19 16 worth writing https://www.drawingindark.co.uk/post/how-to-commission-an-artist-a-qu…
custom artwork commission 320 27 20 worth writing https://www.drawingindark.co.uk/post/how-to-commission-an-artist-a-qu…
art commissions how to 260 0 43 worth writing https://www.drawingindark.co.uk/post/how-to-commission-an-artist-a-qu…
how to commission artwork 260 0 38 worth writing https://www.drawingindark.co.uk/post/how-to-commission-an-artist-a-qu…
how to do commission art 260 0 36 worth writing https://www.drawingindark.co.uk/post/how-to-commission-an-artist-a-qu…
charcoal skull drawing 210 0 11 worth writing https://www.drawingindark.co.uk/product-page/human-skull-original-cha…
crow folk art 210 0 50 worth writing https://www.drawingindark.co.uk/crows
crow line art 210 0 38 worth writing https://www.drawingindark.co.uk/crows
crow line drawing 210 0 44 worth writing https://www.drawingindark.co.uk/crows
crow line drawings 210 0 32 worth writing https://www.drawingindark.co.uk/crows
crow print 210 0 25 worth writing https://www.drawingindark.co.uk/crows
line drawing crow 210 0 55 worth writing https://www.drawingindark.co.uk/crows
prints of crows 210 0 20 worth writing https://www.drawingindark.co.uk/crows
skull charcoal drawing 210 0 11 worth writing https://www.drawingindark.co.uk/product-page/human-skull-original-cha…
how to commission an artist 170 0 29 worth writing https://www.drawingindark.co.uk/post/how-to-commission-an-artist-a-qu…
crow drawings images 110 0 17 worth writing https://www.drawingindark.co.uk/crows
crow images drawing 110 0 28 worth writing https://www.drawingindark.co.uk/crows
crow pictures for drawing 110 0 29 worth writing https://www.drawingindark.co.uk/crows
custom commission 110 0 30 worth writing https://www.drawingindark.co.uk/post/how-to-commission-an-artist-a-qu…
crow art drawing 90 0 18 worth writing https://www.drawingindark.co.uk/crows
crow art prints 90 0 25 worth writing https://www.drawingindark.co.uk/crows
stop motion animation props 90 1 13 worth writing https://www.drawingindark.co.uk/post/simple-d-i-y-models-and-props-fo…
art crow 70 0 37 worth writing https://www.drawingindark.co.uk/crows

Showing the 25 first of 47. The whole backlog, across every competitor, is in the gaps section of the competitor report.

The same backlog, folded into themes

ThemeSearchesVolume /moExamples
crow 26 7410 crow art, crow artwork, crow folk art
commission 15 2040 custom art commissions, custom artwork commission, art commissions how to
drawing 3 450 charcoal skull drawing, skull charcoal drawing, charcoal drawing of a skull
stop 2 110 stop motion animation props, sounds for stop motion

Section D / KThe fight

Head to head on the searches you share (0)

Guide

This section answers

On the searches you both rank for, who wins?

Terms used

PositionBuyer intent

Evidence

You and this domain share no search in the compared sample: it ranks where you do not, never on the same searches.

Section E / KAI answers

AI answers citing it instead of you (0)

Guide

This section answers

When buyers ask an AI assistant, is this domain quoted instead of you?

Terms used

GEOAI citation

Evidence

0AI answers collected so far quote this domain

Who gets quoted, across the 30 questions tested

0 You only · 0%
0 Both of you · 0%
0 Them only · 0%
30 Neither of you · 100%

Neither of you is quoted on any of these questions. The grey is the opportunity: no rival owns these answers yet, so the first genuinely quotable page takes them.

Section G / KPaid search

What it buys in Google Ads (0)

Guide

This section answers

What does it buy in Google Ads, and which of it do you not cover?

Terms used

CPCPaid gap

Evidence

Paid keywords
0
Paid traffic /mo
—
Estimated ad spend /mo
—

This domain shows no paid keyword in the collected data — it competes with you in the free results only.

Section H / KYour pages

Where it turns up against your pages (0)

Guide

This section answers

Which of your pages does this domain compete with?

Terms used

SERPLink source

Evidence

None of your pages lists this domain as a competitor of its own — it competes with the website as a whole.

Section I / KThe offer

What it sells, and who to

Guide

This section answers

What does it sell, in which market, and to whom?

Terms used

SegmentBuyer persona

Evidence

4/4descriptions written — partly your buyers

Products & services 47 % — adjacent

Original charcoal artworksBespoke commission servicesLimited edition printsCreative art workshops

Drawing in Dark offers charcoal pencil art and custom commissions specializing in wildlife, landscapes, and gothic horror themes.

  • Original Charcoal Artworks - Detailed drawings of corvids, landscapes, and fantasy subjects available as originals or fine art prints.
  • Bespoke Commission Services - Custom orders tailored to specific subjects and budgets, including design revisions and commercial licensing options.
  • Limited Edition Prints - Hand-signed and numbered collectible prints and cards featuring corvid species such as crows, rooks, and jackdaws.
  • Creative Art Workshops - Interactive sessions, such as the Draw-Your-Own-Butt workshop, held at local venues like Blyth Library.

You both cover — 4, the ground you are fighting on

One-of-a-kind oil paintings and resin sculptures Museum-quality reproductions and limited prints Hand-painted oil portraits from photos Museum-quality reproductions and limited prints

They cover, you do not — 1, the openings

Creative art workshops

You cover, they do not — 3, your own ground

Photo transformations into various art styles Online art auctions with $1 starting bids Art consultation services

Market 35 % — different business

The Niche Fine Art and Custom Illustration Market

This company operates within the niche fine art and custom illustration market, specifically targeting segments for gothic, dark fantasy, and wildlife art.

Demand is generated by:

  • Art collectors looking for original charcoal drawings or signed limited edition prints.
  • Wildlife enthusiasts interested in detailed corvid studies.
  • Commercial users seeking bespoke commissions, such as indie bands requiring album art.

The market features diverse transaction types, ranging from high-value originals and custom orders to more frequent purchases of prints and cards. Sales are facilitated through e-commerce, physical exhibitions, and live auctions. Competition consists of other independent artists and digital marketplaces like Etsy.

You both cover — 3, the ground you are fighting on

art collectors seeking one-of-a-kind originals commercial designers needing curated pieces traditional galleries and online marketplaces competition

They cover, you do not — 4, the openings

gothic, dark fantasy, and wildlife art segments wildlife enthusiasts interested in corvid studies hand-signed limited edition prints and cards e-commerce and physical exhibitions sales

You cover, they do not — 6, your own ground

demand for scarcity and personalized aesthetics homeowners desiring custom portraits transformation of personal photos into artistic styles scarcity-based supply model online auctions with $1 starting bids global reach via free worldwide shipping

Market segments 22 % — different business

collecting unique charcoal artnature themed home decorindie music album designdetailed corvid species artgothic horror themed illustrationslocal creative workshop attendees

Market Segments

Original Art Collectors

Seeking unique, one-of-a-kind charcoal pieces and signed limited edition prints for permanent collections.

Home Decor Enthusiasts

Looking for affordable fine art prints and cards to decorate personal living spaces with nature themes.

Indie Music Professionals

Requiring custom-designed album covers and commercial artwork with specific licensing and scale requirements.

Corvid Species Lovers

Searching specifically for detailed charcoal depictions of crows, rooks, and jackdaws to celebrate wildlife interest.

Gothic Horror Fans

Interested in dark fantasy and horror-themed illustrations featuring a distinctively gothic and moody aesthetic.

Local Creative Learners

Attending community workshops and exhibitions to engage with art making and local wildlife charity events.

You both cover — 2, the ground you are fighting on

Scarcity-seeking collectors Residential interior decorators

They cover, you do not — 4, the openings

Indie Music Professionals Corvid Species Lovers Gothic Horror Fans Local Creative Learners

You cover, they do not — 6, your own ground

Commercial space designers Personalized gift seekers Entry-level art bidders Art history enthusiasts Style transformation seekers Wedding venue owners

Buyer personas 43 % — adjacent

Gothic Art CollectorIndie Music ProfessionalCorvid EnthusiastCharity Driven CollectorCreative Gift Giver

Gothic Art Collector

A lover of dark, moody aesthetics seeking unique, handmade fine art pieces.

  • Problem: Finding authentic gothic or horror imagery.
  • Triggers: New limited edition prints.
  • Objections: High cost of original works.
  • Buys: Original charcoal drawings and prints.

Indie Music Professional

Musicians or labels requiring striking visual identities for their musical releases.

  • Problem: Needing custom album art.
  • Triggers: Seeing high-quality commission examples.
  • Objections: Budget and licensing requirements.
  • Buys: Custom artwork commissions.

Corvid Enthusiast

Nature lovers specifically interested in the detailed depiction of wild crow species.

  • Problem: Finding specific bird art.
  • Triggers: New series releases or auctions.
  • Objections: Shipping costs for small items.
  • Buys: Crow prints and cards.

Charity Driven Collector

Individuals motivated by supporting local wildlife rescue organizations through art purchases.

  • Problem: Finding ways to give back.
  • Triggers: Live auctions for Blyth Wildlife Rescue.
  • Objections: Library opening hours.
  • Buys: Auctioned original artworks.

Creative Gift Giver

People searching for thoughtful, high-quality presents for friends and family members.

  • Problem: Avoiding generic, mass-produced gifts.
  • Triggers: Discovering beautiful animal-themed cards.
  • Objections: Price of framed items.
  • Buys: Art cards and prints.

You both cover — 3, the ground you are fighting on

Scarcity-Driven Collector Commercial Design Professional Sentimental Gift Seeker

They cover, you do not — 2, the openings

Corvid Enthusiast Charity Driven Collector

You cover, they do not — 2, your own ground

Aesthetic Style Enthusiast Novice Auction Participant

Section K / KBackground

The company behind the domain

→
Guide

This section answers

Who is the company behind the domain?

Evidence

Drawing in Dark

Drawing in Dark, operated by Newcastle-based artist Karen Ruffles, specializes in creating original charcoal pencil drawings and fine art prints. The studio's work focuses on wildlife—specifically corvid species like crows, rooks, and jackdaws—as well as landscapes and dark horror or fantasy themes with a gothic aesthetic.

Based in Newcastle Upon Tyne, the artist provides hand-signed limited editions, cards, and custom commissions for both private collectors and commercial clients, such as indie bands requiring album art. The business offers free UK delivery on orders over £50. Beyond fine art, Ruffles shares expertise in stop-motion animation techniques and has utilized Kickstarter to fund exhibition projects like the "Murder!" crow series.

Found by the competitor collection of Sept. 29, 2026, 8:28 p.m., business comparison written on Sept. 30, 2026, 1:03 p.m.. Found as: art print seller. Every figure on this page is read from stored rows — reload after a collection run to see the new ones.

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