Sitelinks

Pick the pages Google may show as extra links under your ads.

Guide

This page answers: which pages should be my ad links? Open guide

Help How to read this page: Which pages of OriginalUniqueArt.com deserve one of the sitelink slots under a Google Ads search ad — the extra links ("Pricing", "Free trial") Google shows under the ad, up to 6 on a desktop and 8 on a phone. Each page is scored 0–100 for sitelink fitness: what a visitor of the page is worth, how many people want it, whether an ad can land a stranger on it and your site puts it in its menu, and whether it can be named in Google's 25 characters. Only the pages scoring 50 or more are listed. Set each one to Enabled, Not decided or Disabled — the switch saves at once. The first time this list opens, the 10 best are enabled for you; Enable the best scored picks them again — one per kind of page outside the menu, so a thousand product pages hold one slot between them, and never a page you disabled. Write sitelink texts names each candidate in 25 characters: its label in your menu, or one written by the AI. Read more

Competitor sitelinks

The sitelinks Google showed under your rivals' ads on the captured results pages — the shortlist searches and your own brand terms — one row per advertiser and link, most-seen first. Each row ends with the page of OriginalUniqueArt.com that best answers it, so a theme every rival covers and you do not is visible at a glance. Sitelinks come from the live SERP captures only: the Ads Transparency Center creatives carry none.

The live results pages were captured 3 Oct 2026 and showed no ad with sitelinks on the shortlist and brand searches — the auction was empty, or Google served no ads to the capture. Re-collect the Google Ads data from the Google Ads report to try again.

How the sitelink fitness score is built

100 points, every figure compared with the best candidate of this website rather than with a fixed number — and the home page and the pages in another language than the ads never set that scale:

Economic weight (20) — what a visitor is worth (12: the typical deal value of the page's product or segment times the persona's margin and repeat multipliers, outweighed by the page's measured GA4 revenue per engaged visit as far as its data goes), and the Google Ads cost per click of the keywords of the page's product, else of its market segment (8).
Demand (18) — the strongest of the estimated organic visits, the Analytics sessions, the Search Console clicks and the GA4 engaged visits of the last 12 months (15): a page visitors open from the menu is in demand even when Google sends it nobody; and how many searches it answers — the stronger of its ranked keywords and its keywords ranked 4–20 (3).
Page (40) — whether a visitor can act on the page (10: the stronger of the buy and lead scores, each the best of the AI role reading and the free markup detector; the marketing category stands in until they are parsed); whether it is in the site menu — linked by your header or nav from nearly every page (15; footer or sidebar only, 12), else its internal PageRank earns up to 9 — your menu is your own list of the pages that matter, and a hub page (a catalogue, a top-100 list) with nothing to buy on it earns its slot here; whether it is a proven kind of sitelink — a reassurance page (reviews, guarantee, shipping, returns, FAQ, contact), or the answer to a sitelink two rival advertisers run (5); how clearly it states buyer terms (4); and speed (6: real-visitor CrUX data first, else Lighthouse, else the whole site's CrUX).
Copy (22) — whether it has a name that fits 25 characters (15: the menu label, a text written by the AI, or the title when it fits whole), and whether it is clear once opened (7: the share of Analytics sessions that engaged, against your best page, once 50 sessions are recorded — else the page's AI answer-readiness).

Once conversions are measured — 20 GA4 purchases in a year, 20 GA4 key events, 20 Google Ads conversions on your pages, or 100 clicks on the sitelinks your account already ran — each page's measured performance takes 15 of the 100 points, from the deal value, the click cost, the demand, the conversion reading and the speed: a page that measurably converts is the best evidence there is. Every measured rate is read against your site's own average — half the points at the average, full points at twice it — after pulling a page with little data toward that average (one sale in three visits is luck, not a 33 % converter), and the sources are weighed by how much evidence each holds. The visitor value uses your GA4 revenue per engaged visit the same way, beside the deal-value estimate.

A figure nobody has measured earns half its points, labelled, never zero. A page without a title, a marketing category or a traffic estimate is not scored at all and is not listed; neither are the home page (the ad's own landing page), the pages in another language than the ads, and the pages scoring below 50.

Sitelinks

Competitor sitelinks

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