Search Audit — originaluniqueart.com — generated on Nov. 5, 2026, 8:41 p.m. by AkOOre
OverviewSearch Audit · originaluniqueart.com · 3 Nov 2026
Google shows your site for 25 queries, creating an opportunity to capture clicks
This report shows exactly how Google serves your site and where you can win more visitors. It tracks your impressions, lost clicks, and how AI answers affect your visibility.
Start by opening section H to fix your Brand CTR. By making your brand name more prominent in titles, you turn existing interest into real traffic.
Some sections like AI absorption are not available yet, but your current visibility is a great starting point for growth.
Introduction written 20 Oct 2026 from this report's data · the data has moved since; it is being rewritten
- 1
- Clicks
- 101
- Impressions
- 0.99%
- CTR
- 0
- Clicks lost to titles
- —
- Impressions absorbed by AI
- 90%
- Search standing
Section A
What to do first
iGuide
This section answers: What do I fix first, and is my work paying off? Open guide
The fixes this audit found, the cheapest first, then your clicks and positions over time.
Recommendations — action plan
5 recommendations, worst first.
iGuide
This section answers: What should I fix first, and which fixes need no ranking change? Open guide
5recommendations, worst first
?Help
Reading the plan: The whole report turned into a to-do list. The copy-paste ones — titles
and descriptions — are the quick wins: no ranking has to move for them to pay. Read more
0/5
marked done by you. Marks stay until the next re-read measures the
check again, so a line you fixed shows struck through until Google's
figures agree with you.
Fix first — critical (1)
-
Impressions with a rich result
developer task
What to do: Add the structured data the pages qualify for — Product with price and rating, BreadcrumbList on every page, VideoObject where a video plays, Article with author and date — and validate it in Google's rich results test. FAQPage and HowTo no longer earn a rich result for a commercial site. The SEO report's structured data section says what each audited page carries today.
Opportunities (4)
Not faults, so no score: what the measured demand suggests doing next.
-
Google-visible questions tested on assistants
content work
What to do with it: The questions AkOOre tests are generated from each audited page's content; audit the pages ranking on the queries below and the two lists will start to overlap.
-
Lost queries that used to bring clicks
developer task
What to do with it: Start with these: they were paying. Open the page that ranked and confirm it still exists, still says what the query asks, and is still linked from the site.
-
New queries
content work
What to do with it: A new query with real impressions and a weak position is a page to strengthen while the demand is fresh.
-
Non-brand share of clicks
content work
What to do with it: Grow the non-brand side: the striking-distance and question sections list the queries where the site is already shown and a better page would earn the click.
Progress & re-check
Standing 56% → 90% over 7 readings.
iGuide
This section answers: Is the work earning clicks from one reading to the next? Open guide
90% Goodsearch standing
?Help
Reading the standing: Average of the 6 scored check points of the
sections of this report (the 22 points include
informational ones, which carry no score). Every share is weighted by
impressions, and brand queries are left out of every acquisition
score — a site-wide figure means nothing until the people searching
for you by name are taken out. Read more
5Good
0Needs work
1Critical
Search standing trend: from 56% to 90%
Lowest 56%, highest 90%
See every recorded day
Sep 28: 56% → Sep 30: 56% → Oct 7: 72% → Oct 13: 72% → Oct 20: 81% → Oct 28: 90% → Nov 4: 90%
?Help
Reading the line: Search standing over time — one point is stored per day whenever the
figures change, so this line shows whether the work is earning clicks. Read more
Section B
What Google shows you for
iGuide
This section answers: Which searches show my website on Google, and what are they worth? Open guide
What Google counted for your website, then what those visits would cost you in ads.
Search Console coverage — what these numbers are
Good32 queries read from Search Console.
iGuide
This section answers: What exactly do these figures count, and how much of Google's data do they describe? Open guide
Words used
- Times shown
- — how many times Google showed your page in its results.
- Property
100% Good2/2 scored points pass.
?Help
What this section reads: Every figure in this report is Google's own count of what it served: the query someone typed, how many times your page was shown for it, how many of those became a click, and the average position it was shown at. Nothing here is estimated. Two things to keep in mind: Google finalises a day's data three days late, so every window stops short of today; and Google withholds the rare queries from the query list, so the rows never add up to the property total — the coverage figure says how much they do. Read more
32distinct queries read Nov. 3, 2026, 8:29 p.m. from sc-domain:originaluniqueart.com, covering 68.3% of the property's impressions
?Help
How fresh: The queries are re-read every week; Refresh
in the menu above reads them again now — free, about a minute. Read more
Scope of this audit
Every figure below the header is a statement about a sample. This is the sample: how big the site is estimated to be, how much of it AkOOre measured, and which of Google's own figures were available to check it against.
| Estimated URLs on the site | 646,345 estimate | extrapolated from the 100 of 16,033 sitemap files read (2,604 URLs listed in them) |
|---|---|---|
| URLs sampled | ! 6 in depth · 3,700 stored | <0.01% of the estimate carry the full per-page audit (promoted pages); 0.6% are stored with the free light analysis |
| Sitemap URLs read | ! 2,604 / 646,345 | 100 of 16,033 sitemap file(s) read by the page discovery pass |
| Templates sampled | ! 6 / 133 | URL structures with at least one promoted page, over the structures discovered; the 127 unsampled ones cover 2,585 collected URL(s), the largest being /en/art/*/, /de/artists/top100/*/, /el/artists/top100/*/, /en/artists/top100/*/, /es/artists/top100/*/ |
| Languages sampled | ! 1 / 32 | languages the promoted pages are written in, over the languages the site declares (html lang and hreflang); not sampled: ar, bg, cs, da, de, el, es, et, fi, fr, hi, hr, hu, it, ja, ka, ko, lt, nl, no, pl, pt, ro, ru, sk, sl, sr, sv, tr, uk, zh |
| Google-indexed URLs | ! ≥ 73 (0% of the estimate) | pages Google served at least once in the last 90 days — a floor of the index, since an indexed page nobody searched for is not counted Sitemaps in Search Console declare 684,134 URLs (Google no longer reports the indexed count per sitemap). |
| Googlebot log coverage | none | AkOOre reads no server logs, so crawl-frequency and crawl-budget statements in this report are inferred from sitemap dates, index status and robots rules, never measured |
Page counts are estimates AkOOre limits its own crawler, so what it stored is smaller than the site: only 100 of the site's 16,033 sitemap files were read, so the URL total is extrapolated from those.
Weak Read as a sample: the page-level findings come from the 6 promoted page(s), <0.01% of the site's estimated 646,345 URLs, spanning 6 of the 133 URL structures discovered. Promote a page of each unsampled structure (the pages list's Auto select does this first) to widen it.
25 / 32The queries, biggest first
?Help
Reading the table: The first 25 of 32
distinct queries by impressions, with what the report reads from each.
The full table has every query, sortable
on every column, searchable and exportable. Read more
See the 25 biggest queries
| Query | Page Google showed | Impressions | Clicks | CTR | Position | Expected CTR | Clicks lost | Intent |
|---|---|---|---|---|---|---|---|---|
| unik konst | https://originaluniqueart.com/sv/ | 15 | 0 | 0.0% | 79.2 | 0.5% | 0 | Informational |
| obra única | https://originaluniqueart.com/es/ | 8 | 0 | 0.0% | 88.6 | 0.5% | 0 | Informational |
| originalkunst | https://originaluniqueart.com/de/ | 5 | 0 | 0.0% | 68.4 | 0.5% | 0 | Informational |
| obra arte unica | https://originaluniqueart.com/es/ | 4 | 0 | 0.0% | 78.8 | 0.5% | 0 | Informational |
| artscad | https://originaluniqueart.com/en/ | 3 | 0 | 0.0% | 5.7 | 5.32% | 0 | Informational |
| originalverk | https://originaluniqueart.com/sv/ | 3 | 0 | 0.0% | 95.0 | 0.5% | 0 | Informational |
| arte único | https://originaluniqueart.com/es/ | 2 | 0 | 0.0% | 94.0 | 0.5% | 0 | Informational |
| køb original kunst | https://originaluniqueart.com/da/ | 2 | 0 | 0.0% | 69.0 | 0.5% | 0 | Informational |
| original paintings | https://originaluniqueart.com/sv/ | 2 | 0 | 0.0% | 81.0 | 0.5% | 0 | Informational |
| unique paintings | https://originaluniqueart.com/en/ | 2 | 0 | 0.0% | 73.0 | 0.5% | 0 | Informational |
| original art | https://originaluniqueart.com/en/ +1 | 2 | 0 | 0.0% | 84.5 | 0.5% | 0 | Informational |
| 1 d art | https://originaluniqueart.com/en/ | 1 | 0 | 0.0% | 59.0 | 0.5% | 0 | Informational |
| art original | https://originaluniqueart.com/fr/ | 1 | 0 | 0.0% | 29.0 | 0.5% | 0 | Informational |
| artcad | https://originaluniqueart.com/en/ | 1 | 0 | 0.0% | 37.0 | 0.5% | 0 | Informational |
| arte original | https://originaluniqueart.com/es/ | 1 | 0 | 0.0% | 76.0 | 0.5% | 0 | Informational |
| cobalt blossoms | https://originaluniqueart.com/pt/art/lea-masson-pulso-vibra… | 1 | 0 | 0.0% | 1.0 | 27.6% | 0 | Informational |
| einzigartige kunst | https://originaluniqueart.com/de/ | 1 | 0 | 0.0% | 68.0 | 0.5% | 0 | Informational |
| molten clock painting | https://originaluniqueart.com/en/art/laurent-villedieu-the-… | 1 | 0 | 0.0% | 8.0 | 3.3% | 0 | Informational |
| oeuvres originales | https://originaluniqueart.com/fr/ | 1 | 0 | 0.0% | 94.0 | 0.5% | 0 | Informational |
| original artwork | https://originaluniqueart.com/sv/ | 1 | 0 | 0.0% | 83.0 | 0.5% | 0 | Informational |
| originalart | https://originaluniqueart.com/ru/ | 1 | 0 | 0.0% | 82.0 | 0.5% | 0 | Informational |
| radiant bloom symphony | https://originaluniqueart.com/en/art/christian-noiret-radia… | 1 | 0 | 0.0% | 1.0 | 27.6% | 0 | Informational |
| site:artscad.com | https://originaluniqueart.com/en/ | 1 | 0 | 0.0% | 8.0 | 3.3% | 0 | Informational |
| unidea артемания | https://originaluniqueart.com/ru/ | 1 | 0 | 0.0% | 40.0 | 0.5% | 0 | Informational |
| unikate und originale | https://originaluniqueart.com/de/ | 1 | 0 | 0.0% | 59.0 | 0.5% | 0 | Informational |
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Search Console property matched
developer task Whether one of the Search Console properties the owner authorized covers this domain. A domain property (sc-domain:) is preferred: it covers every subdomain and both schemes at once. |
reading sc-domain:originaluniqueart.com |
Good
|
— |
|
Data freshness
How old this reading is. The queries are re-read every week; the window itself always stops three days short of today, because Google finalises a day's data late. |
read 2 day(s) ago — window 2026-10-03 to 2026-10-31 (28 days), previous window 2026-09-04 to 2026-10-02 |
Good
|
— |
|
Rows stored and coverage
How much of what Google served the stored rows describe. Google withholds the rare queries from the query list (privacy), and the collection keeps the top rows by clicks, so the rows never add up to the property total — the difference is the long tail, real but unnamed. |
33 query-page rows stored for the current window, 32 distinct queries, covering 68.3% of the property's impressions | Worth knowing | — |
|
The window in four figures
The property's own totals over the window — Google's aggregate, which includes the withheld queries — and how each moved against the previous window. |
1 clicks (+0%), 101 impressions (+152%), CTR 0.99%, average position 53.3 (previous window: 1 clicks, position 40.3) | Worth knowing | — |
Traffic value — what the clicks are worth
1 informational point, none scored.
iGuide
This section answers: What would the organic clicks cost if they were bought as ads? Open guide
Words used
- Cost of a click
- — what advertisers pay Google for one visit from an ad.
- Impression share
Informational only — no scored points.
?Help
What this section reads: Google's own clicks joined with AkOOre's market data on the same keywords: what buying those clicks through ads would cost, what share of the search demand the impressions represent, and where Google's real position and the third-party estimate disagree. The number for the person who asks what the SEO work is worth. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Monthly value of the organic clicks
Google's clicks joined with the cost per click of the same keyword — what buying the traffic would cost. |
none of the sized queries matches a keyword AkOOre holds market data for | Worth knowing | — |
Section C · Quick wins
Cheap wins: titles to fix
No click lost to a weak title.
iGuide
This section answers: Which pages are seen on Google but rarely clicked? Open guide
Words used
- Share who click
- — out of 100 people who see your page in Google, how many click it.
- Expected CTR
- Brand query
Informational only — no scored points.
?Help
What this section reads: A result at a given position earns a known share of the clicks — roughly 28% in first place, 11% in third, 2.4% in tenth. A query whose click-through rate sits well under that share is not a ranking problem: it is a title and a description that fail to win the click the position already offers. Fixing them takes minutes and needs no ranking change, which is why this section comes first. Brand queries are excluded — people searching for you by name click whatever the title says. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Clicks lost to under-performing titles
quick copy-paste The clicks the queries lose against the CTR their position should earn. |
no non-brand query shown 20 times or more this window — nothing to read a CTR from yet | Worth knowing | — |
Section D · Next push
Almost on page 1
0 queries at positions 4 to 20.
iGuide
This section answers: Which searches are one push away from page 1? Open guide
Words used
- Almost on page 1
- — searches where your page is between 4th and 20th.
- Average position
Informational only — no scored points.
?Help
What this section reads: Queries at positions 4-20 already rank and are already shown; they need the smallest push — a better-focused page, more depth, a few internal links — to reach the top of page one where the clicks are. The impressions here are real demand you are already in front of, and the clicks recoverable are computed from the CTR a higher position would earn on those same impressions. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Clicks recoverable
content work The clicks a higher position would earn on the impressions the site already gets at positions 4-20. |
no non-brand query shown 20 times or more this window | Worth knowing | — |
Section E · Movement
Gaining and losing
Clicks +0% on the previous window.
iGuide
This section answers: Which searches am I gaining, and which am I losing? Open guide
Words used
- Window
100% Good1/1 scored points pass.
?Help
What this section reads: The current window against the one before it, query by query: what appeared, what grew, what faded and what disappeared. A lost query with clicks is the first symptom of a page dropped from the index, a broken redirect or a competitor overtaking; a rising one says what to double down on. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Impressions lost on decayed queries
developer task The impressions that went away on queries that fell to under half their previous impressions or vanished, as a share of the previous window's. Seasonality moves this too — read the names, not just the number. |
0 query(ies) faded, 0 impressions fewer (0% of the previous window): — |
Good
|
— |
|
Lost queries that used to bring clicks
developer task Of the faded queries, the ones that used to bring clicks — the loss that shows in traffic, scored on the previous window's clicks kept. |
0 query(ies) with clicks faded, 0 clicks fewer: — | Worth knowing |
Recommendation:
Start with these: they were paying. Open the page that ranked and confirm it still exists, still says what the query asks, and is still linked from the site.
|
|
New queries
content work Queries with impressions this window and none in the previous one — new demand, or pages that just started ranking. |
0 new query(ies), 0 impressions, 0 clicks: — | Worth knowing |
Recommendation:
A new query with real impressions and a weak position is a page to strengthen while the demand is fresh.
|
|
Biggest movers
content work The queries that gained the most clicks against the previous window — what to double down on. |
0 query(ies) gained clicks; biggest: — | Worth knowing | — |
Section F · Conflicts
Pages competing with each other
No query split across two pages.
iGuide
This section answers: Where do several of my pages fight for the same search? Open guide
Words used
- Cannibalization
Informational only — no scored points.
?Help
What this section reads: When two of your pages are shown for the same query, Google has to choose between them on every search, and it often alternates — neither page ranks as well as one would. And when the page Google prefers is not the one you wrote for that keyword, the content plan and reality disagree. Both are invisible in the Search Console interface and both are listed here. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Queries split across several pages
content work Queries for which two or more of the site's pages are shown. |
no non-brand query shown 20 times or more this window | Worth knowing | — |
Section G
AI taking your clicks
iGuide
This section answers: Are AI answers taking my clicks? Open guide
The searches where you keep your place but lose clicks to AI answers, whether AI assistants read your pages, and the questions people ask.
AI absorption — clicks lost at a stable position (GEO)
GoodNo previous window to compare with yet.
iGuide
This section answers: Which queries kept their position but lost their clicks to an answer on the results page? Open guide
Words used
- Google's AI answer
- — the summary written by AI that Google shows above its results.
- Zero-click
100% Good1/1 scored points pass.
?Help
What this section reads: When a query keeps its impressions and its position but loses its clicks, the answer is being consumed on the results page itself — in Google's AI Overview or an answer box — and nobody needs to visit anymore. Search Console is the only data that can show this, query by query: this section reads the current window against the previous one and names the queries where it is happening. The answer is not to fight the overview but to become the source it cites. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Impressions drifting to zero clicks
content work The share of comparable non-brand impressions on queries whose position held (within 1.5 places) and impressions held (within 20%%) while the clicks fell by 40%% or more. Nothing about the ranking changed; what changed is that the answer no longer needs a visit — the signature of an AI Overview or answer box. |
no query lost its clicks at a stable position — 0 comparable query(ies) read against the previous window |
Good
|
— |
Assistant visibility — ranking in Google, read by AI? (GEO)
GoodThe scored point passes.
iGuide
This section answers: Do AI assistants read and cite the pages Google already shows? Open guide
Words used
- Citation crawler
- AI answer test
100% Good1/1 scored points pass.
?Help
What this section reads: Ranking in Google and being cited by ChatGPT, Perplexity or Gemini are two different doors. This section joins the queries Google shows you for with two things AkOOre already measured: whether the assistants' citation crawlers may read your pages at all (the crawler access report), and whether, when an assistant was asked the same question, it cited you (the AI answer tests). Being visible in Google and invisible to assistants is the gap this section exists to expose. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
AI citation crawlers may read the site
developer task Whether the bots that fetch pages for AI answers (OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot, Google-Extended) pass both doors of the crawler access report. Every impression Google gives the site is on a page these bots need to be able to read before an assistant can cite it. |
all 6 citation crawler(s) may read the site |
Good
|
— |
|
Google-visible questions tested on assistants
content work Whether the questions Google shows the site for were also put to an AI assistant by AkOOre's answer tests, and whether the assistant cited the site. |
0 question-shaped query(ies) with impressions, none matching one of the 65 question(s) already tested on assistants | Worth knowing |
Recommendation:
The questions AkOOre tests are generated from each audited page's content; audit the pages ranking on the queries below and the two lists will start to overlap.
|
Questions — the prompts people also ask assistants (GEO)
0 question-shaped queries.
iGuide
This section answers: Which question-shaped queries show you, and do those pages answer them? Open guide
Words used
- Answerability
Informational only — no scored points.
?Help
What this section reads: Question-shaped queries — how, what, why, which, can, best… — are the exact prompts people also type into an AI assistant. If Google already shows you for them, those pages are your candidates for being cited in answers — but only if the page actually answers the question in a form a machine can lift. This section joins those queries with the answerability score of the page that ranks on them. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Question queries share
content work The share of non-brand impressions on question-shaped queries — how much of the site's Google visibility is the kind of demand that also goes to assistants. |
0 question query(ies), 0 impressions (0% of non-brand), 0 clicks; biggest: — | Worth knowing | — |
Section H
Who searches
iGuide
This section answers: Who searches for me, and how? Open guide
Your name against the rest, what people want when they search, their device and country, and how your results look on Google.
Brand vs non-brand — who searched for you by name
0 % of the clicks are non-brand.
iGuide
This section answers: How many of the clicks come from people searching for you by name? Open guide
Words used
- Brand query
- Non-brand
Informational only — no scored points.
?Help
What this section reads: Searches for the company by name are not acquisition — those people were coming anyway. Every site-wide CTR and position is meaningless until they are taken out, and the split itself is telling: a brand CTR below half means someone else — an ad, a marketplace, a review site — is taking clicks on your own name. Read more
Clicks: brand vs non-brand
Non-brand — 0 clicks (0%) Brand — 0 clicks (0%)
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Non-brand share of clicks
content work The clicks earned on queries that do not name the company, as a share of all clicks — the acquisition the SEO work actually produced. A site living on its brand is not being found, it is being looked up. |
0 non-brand clicks vs 0 brand clicks (—% non-brand) over 32 non-brand and 0 brand query(ies) | Worth knowing |
Recommendation:
Grow the non-brand side: the striking-distance and question sections list the queries where the site is already shown and a better page would earn the click.
|
|
Brand terms used
The terms a query has to contain to count as brand — derived from the domain and the website name. |
brand terms: originaluniqueart — matched by 0 query(ies) | Worth knowing | — |
Intent mix — found while researching or while buying
1 informational point, none scored.
iGuide
This section answers: Is the site found while people research, or while they buy? Open guide
Words used
- What the searcher wants
- — whether the person wants to buy, to learn, or to find a place.
Informational only — no scored points.
?Help
What this section reads: Whether the site is found while people research or while they buy. A site found only for informational queries feeds AI answers and earns little; a site found only for buying queries is absent from the research phase where AI assistants are consulted. The intent is read from the query's wording and, where AkOOre classified the same keyword for Google Ads, from that. Read more
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Buying-intent share of impressions
content work The share of impressions on queries with buying intent. |
no query shown 20 times or more this window | Worth knowing | — |
Device & country — where the impressions come from
100 % of the clicks on mobile.
iGuide
This section answers: Which devices and countries do the impressions and the clicks come from? Open guide
Words used
- Mobile-first indexing
Informational only — no scored points.
?Help
What this section reads: Google ranks with the mobile version of a page. A mobile position clearly worse than the desktop one is a layout, speed or content difference between the two, not a content problem. Countries with impressions and almost no clicks are a language or targeting gap: you are shown to people who cannot use the page. Read more
Clicks by device
Mobile — 1 clicks, 17 impressions, CTR 5.88%, position 36.5Desktop — 0 clicks, 84 impressions, CTR 0.0%, position 56.6
Countries by impressions
| Country | Impressions | Clicks | CTR | Position |
|---|---|---|---|---|
| USA | 20 | 0 | 0.0% | 24.2 |
| SWE | 19 | 0 | 0.0% | 80.1 |
| ESP | 17 | 0 | 0.0% | 84.0 |
| DEU | 10 | 0 | 0.0% | 53.4 |
| BRA | 4 | 0 | 0.0% | 20.8 |
| GBR | 3 | 1 | 33.33% | 54.0 |
| IND | 3 | 0 | 0.0% | 31.3 |
| NOR | 3 | 0 | 0.0% | 95.0 |
| BGD | 2 | 0 | 0.0% | 45.5 |
| DNK | 2 | 0 | 0.0% | 69.0 |
| RUS | 2 | 0 | 0.0% | 64.0 |
| ARE | 1 | 0 | 0.0% | 1.0 |
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Mobile share of clicks
How the clicks split by device. |
Mobile: 1 clicks (100%), 17 impressions, position 36.5; Desktop: 0 clicks (0%), 84 impressions, position 56.6 | Worth knowing | — |
Search appearance — rich results earned
Critical2 rich-result types earned.
iGuide
This section answers: Which rich results did the pages earn, and on how many impressions? Open guide
Words used
- Rich result
- Labels for Google
- — hidden labels that tell Google what the page is: a product, a price, a review.
40% Critical0/1 scored points pass. Weakest point: Impressions with a rich result (40%).
?Help
What this section reads: Rich results — product, review, video, breadcrumb, sitelinks — lift the click-through rate of a position, and the structured data that earns them is the same structured data AI assistants use to understand a page. One fix serves both surfaces. (Google stopped showing FAQ and how-to rich results for commercial sites in 2023, so those two are not worth chasing.) Google only reports the impressions that had a special appearance, so the share is what it says: the rest were plain blue links. Read more
Impressions with a special appearance, by type
Product snippet — 3 impressions, CTR 0.0%Merchant listing — 1 impressions, CTR 0.0%
| Check point | Found | Quality | How to fix / recommendation |
|---|---|---|---|
|
Impressions with a rich result
developer task The share of the property's impressions that carried a special appearance — a rich result, a video, a product or review snippet. Rich results out-click plain links at the same position, and the structured data behind them is what AI assistants read too. |
4.0% of impressions with a special appearance (4 of 101): Product snippet (3, CTR 0.0%), Merchant listing (1, CTR 0.0%) |
Critical
|
How to fix:
Add the structured data the pages qualify for — Product with price and rating, BreadcrumbList on every page, VideoObject where a video plays, Article with author and date — and validate it in Google's rich results test. FAQPage and HowTo no longer earn a rich result for a commercial site. The SEO report's structured data section says what each audited page carries today.
|
|
Appearance types earned
Which appearance types the site earned, with the CTR each one gets — the proof of what a rich result is worth here. |
2 appearance type(s); property CTR 0.99% against Product snippet 0.0%, Merchant listing 0.0% | Worth knowing | — |
Section I · Reference
Questions readers ask
5 questions on the figures.
iGuide
This section answers: What do readers ask about this audit? Open guide
Words used
- Expected CTR
- Absorbed by AI
Where do these numbers come from?
From Google Search Console's Performance report, read with the authorization the owner granted. They are Google's own count of what it served — not a third-party estimate. Google finalises a day's data about three days late, so every window stops short of today.
Why do the query rows not add up to the totals?
Google withholds the rare queries from the query list (they still count in the property totals), and the collection keeps the top rows by clicks. The coverage section says what share of the impressions the rows describe.
What is "expected CTR"?
The share of clicks a result earns at a given average position on an ordinary results page — roughly 28% in first place, 11% in third, 2.4% in tenth. A query far under its line is a title problem, or a results page where something sits above you.
What does "absorbed by AI" mean?
A query whose position and impressions held while its clicks collapsed against the previous window. Nothing about the ranking changed; what changed is that the answer no longer needs a visit — an AI Overview or an answer box gives it on the results page. The page's job then is to be the source that answer cites.
Why exclude brand queries?
People searching for the company by name were coming anyway, and they click whatever the title says. Counting them would inflate every CTR and hide the real acquisition. The brand section reads them on their own.
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