Every KPI of the SEO/GEO work with its weekly history — 7 recorded weeks. Nothing here is written by an AI and nothing is an opinion. Of what should go up, E. Technical & page health grades best (85 / 100) and B. Search visibility worst (15 / 100).
1 partly availableC. Market share & competition. Each one says why inside, and fills in as soon as its data is ready.
Which Overall scores figures should go up, and where do they stand this week?
Terms used
GEOE-E-A-T
EvidenceImprovable
66 / 100 Improvablegrade of this family, weighted by importance
Overall SEO/GEO score
The single grade of the whole website audit: around 145 individual checks — titles, content, links, speed, AI readiness — averaged into one number out of 100. If you follow only one number week after week, follow this one. Higher is better.
67 / 100
Essential
GEO / AI readiness score
How ready the site is for the new AI door: can assistants like ChatGPT actually read it, do its pages answer buyer questions directly, and does it carry the signals AI engines look for before quoting a site. Higher is better.
71 / 100
Essential
Search visibility score
How visible the site is on classic Google search: the rankings, keywords and top-pages parts of the audit averaged into one grade. Higher is better.
40 / 100
High
Off-page authority score
The strength of the site's reputation among OTHER websites: how many different sites link to it and how trustworthy those links look. Links from others are Google's strongest vote of confidence. Higher is better.
78 / 100
High
On-page health score
The quality of the pages themselves: clear titles, good descriptions, well-structured content, correct images. This is the part of SEO the owner controls most directly. Higher is better.
71 / 100
High
Trust / E-E-A-T score
The trust part of the audit: named authors, a clear company identity, contact and policy pages. Google calls this E-E-A-T (experience, expertise, authority, trust), and AI engines look for the same signals before recommending a site. Higher is better.
Which Search visibility figures should go up, and where do they stand this week?
Terms used
OrganicTop 10
EvidenceCritical
15 / 100 Criticalgrade of this family, weighted by importance
Keywords ranked
How many different Google searches this site shows up on, anywhere in the first 100 results. When new content starts working, this number moves first — often weeks before any extra visitor arrives. Higher is better.
1
Essential
Estimated organic visits / month
An estimate of how many visitors Google sends each month, computed from every position the site holds and how often people run those searches. It is an estimate, not a measurement — the measured visits are in section G. Higher is better.
0
Essential
Keywords in the top 3
The searches where this site is one of the first three results. The top three positions take the large majority of all clicks, so growth here matters far more than growth further down the page. Higher is better.
0
Essential
Keywords on page 1
The searches where the site appears on the first page of Google results. Very few people ever open page 2, so a keyword only really starts working once it is here. Higher is better.
0
Essential
Value of the organic traffic
What the site's organic visitors would cost every month if the same clicks had to be bought as Google Ads instead. It translates the rankings into money saved. Higher is better.
$0
High
Featured snippets owned
The searches where Google shows this site's own text in the highlighted answer box above the normal results. Snippets capture extra clicks — and they are also what AI assistants quote most readily. Higher is better.
Which Market share & competition figures should go up, and where do they stand this week?
Terms used
Market shareKeyword gap
EvidenceFix soon
Partly available Not measured in this weekly snapshot: Head-to-head win rate. The data behind them had not been collected for your site yet when the snapshot was taken; it is collected automatically and appears in the next weekly snapshot.
20 / 100 Fix soongrade of this family, weighted by importance
Share of the market's searches
Take every search this site's market runs in a month; this is the share of that volume where the site appears at all. It measures the site against its whole market rather than against its own past. Higher is better.
0.0 %
Essential
Share of the market's clicks
The share of the market's CLICKS the site actually captures, counting each position by how often it really gets clicked — position 1 captures a lot, position 15 almost nothing. When this is far below the share of searches above, the site ranks, but too low to be seen. Higher is better.
0.0 %
High
Head-to-head win rate
On the searches where this site and a tracked competitor both appear, the share where this site ranks higher. Fifty percent would be an even fight. Higher is better.
—
High
Tracked-market share
The share of the tracked keyword market's searches the site holds, as computed by the keyword strategy report. Higher is better.
Which Authority & backlinks figures should go up, and where do they stand this week?
Terms used
Domain authorityReferring domain
EvidenceNeeds work
60 / 100 Needs workgrade of this family, weighted by importance
Domain authority
The site's overall authority on a 0-1000 scale, computed from who links to it — the same kind of number tools like Moz or Ahrefs publish. It moves slowly, over months, which is normal. Higher is better.
236
Essential
Referring domains
How many DIFFERENT websites link here. This is the healthiest link number there is: a hundred links from a hundred sites are worth far more than a thousand links from one. Higher is better.
32
Essential
New linking domains (90 days)
Websites that linked here for the first time in the last 90 days — the growth side of link building, the reward for content worth citing and for outreach. Higher is better.
Which Technical & page health figures should go up, and where do they stand this week?
Terms used
IndexableLCPCLS
EvidenceGood
85 / 100 Goodgrade of this family, weighted by importance
URLs indexable
Out of all the site's page addresses, the share with no known blocker: not forbidden by robots rules, not tagged 'do not index', answering normally. A page Google cannot index cannot rank, whatever else is done to it. Higher is better — this should sit near 100%.
96.9 %
Essential
Average page quality
The average quality grade of the analysed pages, each scored 0-100 by the per-page audit on its content, titles, images and structure. Higher is better.
78 / 100
Essential
Speed score (median)
The loading-speed grade that Google's own Lighthouse tool gives the audited pages on a mobile phone, from 0 to 100 (the middle page is shown). Slow pages lose visitors and rank worse. Higher is better.
76 / 100
High
Technical SEO score (median)
Lighthouse's basic technical hygiene grade for the audited pages: valid tags, readable text, crawlable links (the middle page is shown). Higher is better.
Which GEO / AI visibility figures should go up, and where do they stand this week?
Terms used
GEOAI citationllms.txt
EvidenceImprovable
66 / 100 Improvablegrade of this family, weighted by importance
AI answers citing you
Real buyer questions from this site's market are put to a real AI engine, and this counts the answers that cited this site as a source. Being the site the AI quotes is THE concrete outcome of GEO work. Higher is better — read it against the questions tested below.
0
Essential
Visitors sent by AI assistants
Real visits that arrived from an AI assistant — ChatGPT, Perplexity, Gemini, Claude, Copilot and others — measured in the site's own Google Analytics over the last 30 days. Higher is better.
12
Essential
Key AI crawlers allowed
The AI crawlers that matter most — GPTBot (ChatGPT), ClaudeBot, PerplexityBot, Google-Extended (Gemini) and friends — checked against the site's robots.txt rules. A blocked crawler means that assistant may never read or recommend the site. Higher is better — the target is all of them allowed.
6 / 6
Essential
Bots actually served
Each known bot is tested with a real request wearing its own name, and this is the share the server answered normally. A firewall or anti-bot service can silently turn crawlers away while human visitors notice nothing. Higher is better.
21.3 %
Essential
Page answerability
Each analysed page is graded 0-100 on how directly it answers a real buyer question: a clear question, a short quotable answer, facts an engine can cite. Pages built like this are the ones AI assistants quote. Higher is better.
45 / 100
High
Pages with structured data
The share of analysed pages carrying schema.org structured data — the machine-readable labels (product, price, FAQ, organisation…) that search engines and AI assistants parse. Higher is better.
100.0 %
High
Bots allowed by robots.txt
The share of all known bots that the site's robots.txt file does not turn away. Higher is generally better, though deliberately blocking some scrapers can be a legitimate choice.
98.1 %
Medium
AI share of engaged visits
The AI-referred visits as a share of the site's engaged visits — how much of the real audience already arrives through the new AI door. Small numbers are normal today; the direction is what matters. Higher is better.
2.8 %
Medium
llms.txt in place
Whether the site serves an llms.txt file — a simple text file that tells AI crawlers what the site is and where its important content lives. Yes is better.
Yes
Medium
Sitemap in place
Whether the site publishes a sitemap — the file that lists every page for crawlers, so nothing depends on being found through links alone. Yes is better.
Which Measured results figures should go up, and where do they stand this week?
Terms used
ConversionBounce rate
EvidenceCritical
17 / 100 Criticalgrade of this family, weighted by importance
Organic visits (measured)
Visits that really arrived from unpaid search results, counted by the site's own Google Analytics. This is the measured truth that the estimates of section B should eventually match. Higher is better.
5
Essential
Organic conversions
The key events — purchases, leads, sign-ups, whatever the site counts as success — completed by organic visitors. This is the number that ultimately pays for the SEO work. Higher is better.
0
Essential
Sales, last 28 days (measured)
Purchase revenue Google Analytics recorded over the last 28 days, every channel. The line the SEO and GEO work should move. Higher is better.
$0
Essential
Search clicks (Google's count)
Clicks from Google's results to the site, counted by Google itself in Search Console — the most authoritative click count there is. Higher is better.
2
Essential
Sales, last 12 months (measured)
Purchase revenue Google Analytics recorded over the last 12 months — the steady line, free of a single month's season. Higher is better.
$0
High
Search impressions
How many times the site appeared in Google results, whether anyone clicked or not. Impressions grow weeks before clicks do, so this is the earliest visible sign that visibility work is paying. Higher is better.
173
High
Organic conversion rate
Out of the organic visits, the share that converted. It measures whether search brings the RIGHT visitors, not just visitors. Higher is better.
0.00 %
High
Engagement rate
The share of visits where the visitor actually did something — stayed, scrolled, clicked — instead of leaving at once. Higher is better.
Which Execution & delivery figures should go up, and where do they stand this week?
Terms used
Data collection
EvidenceImprovable
65 / 100 Improvablegrade of this family, weighted by importance
Actions completed
The to-do actions marked done since the beginning — the simplest proof that the work is actually happening. Higher is better.
0
High
Data collections complete
How much of the site's measurement data AkOOre has collected, across all its collectors. Every other number on this page is only as fresh and complete as this allows. Higher is better — 100% means everything measured.
Which Overall scores figures should go down, and where do they stand this week?
Terms used
GEOE-E-A-T
EvidenceFix soon
42 / 100 Fix soongrade of this family, weighted by importance
Critical issues open
How many of the audit's checks are currently failing. Each one is a concrete problem with a concrete fix, listed in the SEO/GEO report. Lower is better — the weekly work should drive this toward zero.
34
High
Warnings open
Checks that pass, but not comfortably — things worth improving once the failing ones are dealt with. Lower is better.
Which Search visibility figures should go down, and where do they stand this week?
Terms used
OrganicTop 10
EvidenceFix soon
20 / 100 Fix soongrade of this family, weighted by importance
Average position
The average Google position across the keywords the site ranks for. Position 1 is the very top of the page, so LOWER is better here: an average of 5 is excellent, an average of 40 means most keywords sit far below the clicks.
Which Market share & competition figures should go down, and where do they stand this week?
Terms used
Market shareKeyword gap
EvidenceFix soon
40 / 100 Fix soongrade of this family, weighted by importance
Market segments unserved
How many of the declared market segments the site ranks for nothing in. Each one is a whole part of the market where the site is invisible today. Lower is better.
Which Authority & backlinks figures should go down, and where do they stand this week?
Terms used
Domain authorityReferring domain
EvidenceGood
89 / 100 Goodgrade of this family, weighted by importance
Lost linking domains (90 days)
Websites whose last link to this site disappeared in the last 90 days — pages deleted, links removed, sites gone. Some loss is natural for every site; a sudden spike is an alarm. Lower is better.
0
High
Spam score of the link profile
How suspicious the incoming links look on a 0-100 scale, judged from the sites they come from. A risk signal, not a cause of weak rankings: Google discounts links a site never asked for, and a high score on a small or young profile is noise. What matters is a RISING score — bought links, or an automated campaign aimed at the site. Lower is better.
37 / 100
Medium
Broken pages losing links
Pages of THIS site that no longer work but that other websites still link to. Every one wastes authority that a simple redirect would recover — cheap, provable wins. Lower is better.
Which Technical & page health figures should go down, and where do they stand this week?
Terms used
IndexableLCPCLS
EvidenceGood
80 / 100 Goodgrade of this family, weighted by importance
Broken pages
Pages of the site that answered with an error the last time they were checked. Visitors hit a dead end and crawlers waste their visit. Lower is better — ideally zero.
0
High
Pages in poor shape
How many analysed pages score under 50 out of 100 — the pages in genuinely poor shape. Fixing the worst pages usually pays more than polishing the best ones. Lower is better.
0
High
Loading time — LCP (median)
How long the main content of a page takes to appear on screen, in milliseconds (the middle page is shown). Google's bar for 'good' is 2,500 ms. Lower is better.
4,051 ms
Medium
Orphan pages
Pages that no other page of the site links to. Visitors, Google and AI crawlers all discover pages by following links, so an orphan page is nearly invisible however good it is. Lower is better.
1,978
Medium
Layout stability — CLS (median)
How much the page shifts around while it loads — images pushing text down, banners appearing late. Google's bar for 'good' is 0.1. Lower is better.
0.020
Medium
Blocking time — TBT (median)
How long scripts keep the page frozen and unable to react to a tap or a click, in milliseconds. Google's bar for 'good' is 200 ms. Lower is better.
Which Measured results figures should go down, and where do they stand this week?
Terms used
ConversionBounce rate
EvidenceFix soon
35 / 100 Fix soongrade of this family, weighted by importance
Average position (Google's count)
The site's average position in Google results, weighted by how often each page was shown, as counted by Google itself. Position 1 is the top, so LOWER is better.
20.6
Medium
Bounce rate
The share of visits that ended immediately on the first page. Rankings going up while bounce goes up too usually means the wrong visitors are arriving. Lower is better.
Which Execution & delivery figures should go down, and where do they stand this week?
Terms used
Data collection
EvidencePerfect
100 / 100 Perfectgrade of this family, weighted by importance
Actions waiting
The actions sitting on the to-do list — added from the reports' suggestions — and not done yet. A short list means the advice is being consumed rather than piling up. Lower is better.
What do the Overall scores context figures say about the size of the work?
Terms used
GEOE-E-A-T
Evidence
1context figures, no grade
Checks passing
How many audit checks are currently in the green. Useful context next to the failing and warning counts, but not a grade by itself — a small site simply has fewer checks than a large one. Read it together with the two counts above.
What do the Search visibility context figures say about the size of the work?
Terms used
OrganicTop 10
Evidence
1context figures, no grade
Keywords one push from page 1
The searches where the site sits just behind page 1 (positions 11-20). This is a work list rather than a grade: each of these needs only a small push to reach page 1, so a big number is a big opportunity — and it shrinks when the pushes succeed. Neither high nor low is good by itself.
What do the Market share & competition context figures say about the size of the work?
Terms used
Market shareKeyword gap
Evidence
4context figures, no grade
Unserved demand / month
The monthly searches happening in parts of the market where the site does not appear at all. A large number is not a fault — it mostly says the market around the site is big. What matters is watching it SHRINK as new content ships: the direction, more than the level.
1,869,830
High
Keyword gaps vs competitors
Searches where a compared competitor ranks and this site does not. The raw count depends on how many competitors are compared and how big they are, so read it as a work list: every gap closed is a win taken from a named rival. Going down over time is the good direction.
714
High
Beatable competitors
Competitors currently weaker than this site in overall authority — the fights worth picking first. The count mostly reflects how the competitor list was built, so treat it as a target list rather than a grade.
22
High
Value of the untapped market
The unserved searches priced at what one such click costs in Google Ads — the money currently left to competitors. This measures opportunity, not health: a huge number simply means a huge market. Use it to decide what to build next, not to judge the site.
What do the Authority & backlinks context figures say about the size of the work?
Terms used
Domain authorityReferring domain
Evidence
3context figures, no grade
Total backlinks
Every individual link pointing at the site, all sources together. Raw link counts are easily inflated by low-quality sites, so treat this as context for the referring-domains number above rather than as a goal in itself.
639
Medium
Referring main domains
The referring domains counted once per main site — a blog and a shop on the same domain count as one. A stricter version of the count above, shown for context.
31
Low
Link prospects
Websites that link to several of the compared competitors but not here — a ready-made outreach list. It measures opportunity, not health: the number goes DOWN when outreach succeeds, and that is the good outcome.
What do the GEO / AI visibility context figures say about the size of the work?
Terms used
GEOAI citationllms.txt
Evidence
1context figures, no grade
AI questions tested
How many buyer questions have been put to a real AI engine so far. A coverage number: more tested questions make the citation results above more reliable, but the count itself is neither good nor bad.
What do the Measured results context figures say about the size of the work?
Terms used
ConversionBounce rate
Evidence
1context figures, no grade
All visits
Every visit to the site over the window, all channels together: search, direct, social, ads. Context for the organic numbers rather than a grade for the SEO work.
What do the Execution & delivery context figures say about the size of the work?
Terms used
Data collection
Evidence
2context figures, no grade
Data & analysis cost (7 days)
What the background measurements and analyses spent for this website over the last seven days — data providers and AI models together. An operating cost to keep an eye on, not a performance grade.
$4.61
Medium
Recommendations applied
The report recommendations the owner ticked as applied, across the website and its pages. An activity diary of what was done — useful history, not a grade.