Google Analytics audit — originaluniqueart.com — generated on Oct. 17, 2026, 1:31 a.m. by AkOOre
Overview · Google Analytics audit · originaluniqueart.com · 17 Oct 2026
GA4 recorded $0 over 0 orders in 12 months, with 1 faults bending the figures.
A thousand engaged visits are worth $0 site-wide; the best source, —, makes $0. Fewer than five orders in a year: the comparisons say so instead of guessing.
1 section not available yet B. Does Google Ads count the same sales?. Each one says why inside, and fills in as soon as its data is ready.
- revenue, 12 months
- $0
- orders
- 0
- average order
- —
- per 1,000 engaged visits
- $0
- funnel
- 0.0%
- set-up faults
- 1
Guide
This section answers
Is GA4 recording the sales well enough to read money figures from it?
Every automatic check of the property, worst first, judged on the last 90 days: a fault you already fixed turns green at once. A fault here bends a figure further down: fix the red ones before acting on a channel or a country.
Terms used
EvidenceFix soon
1 fault, 1 point to tidy, 4 passed.
-
Critical
Purchases are recorded last 90 days
No purchase event in 12 months: GA4 does not know what this site sells.
Send GA4's standard purchase event, with transaction_id, value, currency and items, from the order confirmation.
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Needs work
Enough orders to compare 12 months
0 orders in 12 months: too few to compare channels or countries.
Every figure built on fewer than 5 orders says so instead of showing a number.
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Info
The purchase funnel is complete 12 months
No purchase recorded, so the funnel cannot be read.
-
Info
Orders keep the visit they came from 12 months
No revenue to attribute.
-
Info
GA4 recorded every month 12 months
Fewer than three months recorded.
-
Info
One naming for product categories 12 months
No item category recorded.
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Info
Items are named after what was sold 12 months
No item revenue recorded.
-
Info
One checkout writes the orders 12 months
No transaction id recorded.
-
Info
Revenue has a currency 12 months
No revenue recorded.
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Info
Key events carry a value 12 months
No key event besides purchase.
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Good
Purchase is a key event last 90 days
Purchases count as key events.
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Good
No personal data in page URLs last 90 days
No e-mail address or phone parameter in the landing pages read.
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Good
Visits are people last 90 days
No channel looks like automated traffic.
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Good
The property serves this site only last 90 days
1.2% of the sessions from other hostnames.
Guide
This section answers
Does Google Ads' bidding learn from the real sales?
The conversion actions of the linked Google Ads account: which ones steer the bids, which are alive, whether GA4's purchase is imported, and whether the two count the same orders.
Terms used
Evidence
Not available yet No Google Ads account is linked to this website, so there is nothing to compare: link one in the website settings.
Guide
This section answers
How much did the site sell in 12 months, and what does an order look like?
The visits first, with the automated ones weighed off like a shopkeeper's tare; then the sales month by month, and the spread of the order values.
Terms used
Evidence
The visits, weighed
- not engaged
- engaged visits 168
Revenue, month by month
—| Month | Revenue | Orders | Average order | Engaged visits | Per 1,000 visits |
|---|---|---|---|---|---|
| Sep 26 | $0 | 0 | — | 163 | |
| Oct 26 | $0 | 0 | — | 6 | |
| 12 months | $0 | 0 | — | 168 | $0 |
Guide
This section answers
Which kind of product brings the money, and at what price?
GA4's item categories as the checkout sends them: revenue, units, and the mean and median price of one unit.
Terms used
Evidence
No item category recorded: the purchase event carries no items.
Guide
This section answers
Which parts of the site do buying visits start on?
Revenue and value per visit grouped by URL pattern of the landing page. Checkout and thank-you pages are named as such: revenue that lands there lost the visit it came from.
Terms used
Evidence
51 URL patterns received engaged visits; the table covers 100.0 % of all engaged visits.
| Landing pattern | Revenue | Orders | Engaged visits | Pages / visit | Per 1,000 visits | Ads cost · ROAS |
|---|---|---|---|---|---|---|
/en/art/*not in structure list299 pages |
0 | 93 | 1.36 | — | ||
/*/7 pages |
0 | 45 | 1.22 | — | ||
/es/art/*not in structure list24 pages |
0 | 11 | 1.29 | — | ||
/en/artists/*not in structure list18 pages |
0 | 6 | 1.28 | — | ||
/en/articles/*not in structure list16 pages |
0 | 3 | 1.06 | — | ||
/sr/art/*not in structure list4 pages |
0 | 3 | 1.75 | — | ||
/es/articles/*not in structure list6 pages |
0 | 2 | 1.33 | — | ||
/en/*/11 pages |
0 | 1 | 1.21 | — | ||
/ro/art/*not in structure list7 pages |
0 | 1 | 1.14 | — | ||
/ro/articles/*not in structure list2 pages |
0 | 1 | 1.5 | — | ||
/en/orders/photo-to-painting/*/checkout10 pages |
0 | 1 | 1.04 | — | ||
/uknot in structure list1 page |
0 | 1 | 1.0 | — | ||
/en/articles/*/264 pages |
0 | 0 | 1.0 | — | ||
/en/art/*/441 pages |
0 | 0 | 1.0 | — | ||
/en/artists/*/11 pages |
0 | 0 | 1.0 | — | ||
| 36 more patterns269 pages | $0 | 0 | 0 | 0.98 | — |
Guide
This section answers
Which market does the money come from?
Three readings of the same revenue: by the market segment of the landing page, by the language of its URL, and by the buyer's country.
Terms used
Evidence
By market segment
No revenue recorded.
By URL language
No revenue recorded.
By buyer's country
No revenue recorded.
Guide
This section answers
Which products sold, and how often?
The 25 items with the most revenue, each with its month strip; the rest are added up in one line.
Terms used
Evidence
No item revenue recorded: the purchase event carries no items.
Guide
This section answers
Which traffic source brings visits that buy, and how much can a click cost?
Revenue per 1,000 engaged visits per channel, with the order rate and the average order. A paid click is worth buying below the value of the visit it brings, times your margin.
Terms used
Evidence
Site-wide, a thousand engaged visits are worth $0.
| Channel | Engaged visits | Pages / visit | Orders | Order rate | Average order | Revenue | 12 months | Per 1,000 visits |
|---|---|---|---|---|---|---|---|---|
| Direct1,728 sessions | 163 | 1.1 | 0 | 0 % | — | $0 | — | |
| AI Assistant12 sessions | 4 | 1.67 | 0 | 0 % | — | $0 | — | |
| Organic Search8 sessions | 1 | 1.12 | 0 | 0 % | — | $0 | — | |
| Unassigned1 sessions | 1 | 3.0 | 0 | 0 % | — | $0 | — | |
| Paid Search17 sessions | 0 | 1.0 | 0 | 0 % | — | $0 | — |
Guide
This section answers
Do people buy on their first visit, or when they come back?
Share of the visits against share of the revenue, and how many buyers bought twice. A small group of returning visitors carrying the revenue points to remarketing and e-mail.
Terms used
Evidence
share of engaged visits share of revenue
| Visitors | Engaged visits | Pages / visit | Orders | Order rate | Average order | Revenue | Per 1,000 visits |
|---|---|---|---|---|---|---|---|
| New visitors1,756 sessions | 166 | 1.09 | 0 | 0 % | — | $0 | |
| Returning visitors8 sessions | 2 | 2.88 | 0 | 0 % | — | $0 |
0 buyers in 12 months, 0 of them bought more than once.
Guide
This section answers
In which country is a visit worth the most, so where should ads bid?
Value per 1,000 engaged visits for every country that bought. With the language of the URL, this is the market comparison that decides where to spend.
Terms used
Evidence
No country recorded a purchase.
Guide
This section answers
Do the pages people browse most also sell the most?
Each URL pattern placed by pages per visit and by value per visit. “Land and buy” patterns are the ones to push in ads; “Browse and leave” ones lose buyers on the way.
Terms used
Evidence
Fewer than five URL patterns have 50 engaged visits or more and a sale: too few to place on a plot. The table of section D lists them.
Guide
This section answers
Is a visit worth the same on a phone and on a computer?
Value per 1,000 visits per device, counted on all sessions and on engaged visits only: where the bots sit, the two figures part company.
Terms used
Evidence
| Device | Sessions | Engaged | Orders | Average order | Per 1,000 sessions | Per 1,000 engaged |
|---|---|---|---|---|---|---|
| Desktop | 1,631 | 162 9.9 % | 0 | — | ||
| Mobile | 91 | 7 7.7 % | 0 | — | ||
| Smart tv | 42 | 0 0 % | 0 | — | ||
| Tablet | 1 | 0 0 % | 0 | — |
Guide
This section answers
Where do buyers drop out between the product and the payment?
Users at each of GA4's four e-commerce steps. A step bigger than the one before it is not a miracle: an event is missing on that path.
Terms used
Evidence
view_item
28 users30 events
add_to_cart
0 users0 events
begin_checkout
0 users0 events
purchase
0 users0 events
0.0 % of the users who viewed a product bought one.
Guide
This section answers
What does the whole ledger mean for this shop, and what matters first?
Findings · 2026-10-16
Written Oct. 16, 2026, 1:37 p.m., before the latest GA4 collection — it may quote older figures. Refresh rewrites it.
Can the figures be trusted
The GA4 property cannot be trusted to measure sales or attribution because it has recorded $0 revenue and 0 orders over the last 12 months. The tracking is fundamentally broken at the intent stage, as 28 users viewed items via view_item events, yet 0 users were recorded for add_to_cart or begin_checkout. Because no purchase events have occurred, the system does not know what this site sells, meaning the purchase funnel cannot be read and no item-level revenue or transaction IDs are recorded. The 1,765 sessions recorded over the year resulted in 168 engaged visits, but the lack of purchase data makes it impossible to attribute revenue to any specific source.
Where a visit is worth the most
- Direct: $0 value per 1,000 engaged visits and 0 orders, meaning there is no data to determine if this channel drives buying traffic.
- Desktop: $0 value per 1,000 engaged visits and 0 orders, meaning device-specific ad spend cannot be optimized based on user value.
- New visitors: $0 value per 1,000 engaged visits and 0 orders, meaning the financial value of acquiring new users remains unknown.
- Returning visitors: $0 value per 1,000 engaged visits and 0 orders, meaning the value of customer retention cannot be assessed.
What sells, and how
Since the shop has recorded $0 revenue and 0 orders, no item categories or products have generated sales, and basket metrics such as median or mean are not measurable. The purchase funnel is broken at the add_to_cart step, where 0 users were recorded despite 28 users viewing items. While landing pages such as /en/art/* (93 engaged visits) and /*/ (45 engaged visits) attract traffic, and the /en/orders/photo-to-painting/*/ page saw 1 engaged visit, the absence of begin_checkout or purchase events prevents any measurement of the transaction process. Furthermore, the 0 orders recorded mean that monthly revenue trends and seasonal patterns are also impossible to determine from this data.
Guide
This section answers
What do the words of this report mean?
- Engaged visit
- GA4's "engaged session": a visit that lasted over 10 seconds, saw two pages or more, or converted. Automated traffic almost never qualifies.
- Tare
- The sessions of one channel that is mostly automated — over half the traffic, under 3 seconds, almost never engaged. Weighed off before any ratio, like a container on a scale.
- Value per 1,000 visits
- Revenue divided by engaged visits, times 1,000. The one unit every table ends on; divide by 1,000 for what one visit is worth.
- Order rate
- Orders per 100 engaged visits.
- Key event
- An event GA4 counts as a conversion (formerly "conversion"). Google Ads imports key events to bid on.
- Unwanted referral
- A site GA4 must not credit as the source of a visit — your payment provider, for one. Without it, the return from payment starts a new visit and the order loses its source.
- Item scope
- Figures about the products in an order (item revenue, units) rather than about the visit. GA4 never mixes the two in one request.
- Thin row
- A row built on fewer than 5 orders: shown in grey, never used to set a scale or name a "best".