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Confirmed orphans
content work
(B. Pages nothing links to — this check scores 0/100)
What to do:
Add one contextual link to each from the suggested source page in the table — a related article or its category. If a page is unlisted on purpose, drop it from the sitemap instead.
What we measured on your site:
1992 of the 3437 declared pages (58%) are confirmed orphans.
Why it matters: Pages declared in the sitemap or shown by Google that no other page links to, on a template well enough covered by snapshots for the zero to be a finding.
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Valuable pages with no contextual link
content work
(A. Support — contextual links to the pages that matter — this check scores 0/100)
What to do:
Link each from two or three related articles or category pages with a descriptive anchor — the table names the best source page for every one.
What we measured on your site:
10 of 13 valuable pages (77%) have no contextual link at all.
Why it matters: Valuable pages no other page links to from its content — held up, at best, by the menu.
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Templates buried past 3 clicks
developer task
(D. Templates — inlinks per URL structure — this check scores 0/100)
What to do:
Give the named templates a category or hub page linked from the homepage, and paginate less deeply.
What we measured on your site:
2 templates, 54% of the pages, have a median depth above three: /en/articles/*/, /en/museums/*/.
Why it matters: Templates whose typical page sits more than three clicks from the homepage.
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Internal links marked nofollow
quick copy-paste
(D. Dilution — navigation and footer links — this check scores 0/100)
What to do:
Remove rel=nofollow from links to your own pages — it wastes authority and hides nothing.
What we measured on your site:
3690 internal links are marked nofollow.
Why it matters: Internal links carrying rel=nofollow, which throw away the site's own authority.
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Generic anchors on contextual links
quick copy-paste
(E. Link words — this check scores 0/100)
What to do:
Search the templates for the listed phrases and reword each link with the target's subject.
What we measured on your site:
16502 contextual links (59%) have a generic or empty anchor; the most used: '(empty)' ×16499, 'here' ×3.
Why it matters: Contextual links whose anchor is empty or generic ('read more', 'here', 'en savoir plus'…).
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Share of internal links in navigation, header, footer and sidebar
developer task
(D. Dilution — navigation and footer links — this check scores 8/100)
What to do:
Trim the mega-menu and the footer to the pages that earn, and move 'related' links into the content — every link removed from the template raises the weight of the ones that remain.
What we measured on your site:
86% of the 196020 internal links are boilerplate (167966 in menus and footers, 28054 in content).
Why it matters: Of every link between the site's pages, the share that sits in the navigation, header, footer or sidebar rather than in content. Above 40 % the template is carrying the site.
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Top-20 authority pages that are valuable
developer task
(F. How the strength of your links spreads — this check scores 10/100)
What to do:
The others are usually menu or footer targets — login, terms, filters. Nofollow does not help; drop them from the sitewide blocks or link them from one page only.
What we measured on your site:
2 of the top 20 authority pages are valuable (10%).
Why it matters: Of the twenty pages holding the most internal authority, how many are valuable — promoted, clicked, or shown by Google.
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Pages within 3 clicks of the homepage
developer task
(C. Too deep — this check scores 14/100)
What to do:
Link the deep sections from the homepage, a hub or the category pages, and add 'related' blocks inside the content so every important page is at most three clicks away.
What we measured on your site:
516 of 3700 pages (14%) sit within three clicks of the homepage.
Why it matters: The share of the site's pages a crawler reaches in at most three clicks from the homepage. Three is where crawl frequency and ranking weight visibly drop.
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Valuable pages with at least 3 contextual links
content work
(A. Support — contextual links to the pages that matter — this check scores 23/100)
What to do:
Work through the under-linked table, fewest links first: every page below three needs one or two more links from pages about the same subject.
What we measured on your site:
3 of 13 valuable pages (23%) have three or more contextual links.
Why it matters: The share of valuable pages that get at least three contextual links — the floor below which a page is effectively unsupported.
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Contextual links with descriptive words
quick copy-paste
(E. Link words — this check scores 41/100)
What to do:
Replace 'read more' and 'click here' with the subject of the target page — the same words a searcher would type.
What we measured on your site:
11432 of 28054 contextual links (41%) carry descriptive words.
Why it matters: The share of contextual links whose words say what is at the other end.