Google Analytics audit — originaluniqueart.com — generated on Nov. 4, 2026, 11:50 p.m. by AkOOre

OverviewGoogle Analytics audit · originaluniqueart.com · 4 Nov 2026

One measurement fault is distorting your revenue and order data

This report shows your website's sales performance and how much your traffic is worth. It helps you decide where to invest your budget and which products to promote.

Start by fixing the configuration checks in section A. Can the till be trusted? Fixing this setup error is your first step to making your data reliable for growth.

Some sections are not available yet because data is still being collected.

Introduction written 26 Oct 2026 from this report's data · the data has moved since; it is being rewritten

1 section not available yet A. Does Google Ads count the same sales?. Each one says why inside, and fills in as soon as its data is ready.

$0
revenue, 12 months: 0
orders: —
average order: $0
per 1,000 engaged visits: 0.0%
funnel: 1
set-up faults

Section A

Can your figures be trusted?

Fix soon

Guide

This section answers: Does Google Analytics count my sales right, and does Google Ads see the same ones? Open guide

The tracking checks first: every figure below stands on them. Then whether Google Ads counts the same sales.

Can the till be trusted?

Fix soon

1 fault bends the figures.

Guide

This section answers: Is GA4 recording the sales well enough to read money figures from it? Open guide

Every automatic check of the property, worst first, judged on the last 90 days: a fault you already fixed turns green at once. A fault here bends a figure further down: fix the red ones before acting on a channel or a country.

Words used

Counted action: — an action Google Analytics counts as important, such as a purchase.
Unwanted referral
Engaged visit

1 fault, 1 point to tidy, 5 passed.

Critical

Purchases are recorded last 90 days

No purchase event in 12 months: GA4 does not know what this site sells.

Send GA4's standard purchase event, with transaction_id, value, currency and items, from the order confirmation.
Fix soon

Enough orders to compare 12 months

0 orders in 12 months: too few to compare channels or countries.

Every figure built on fewer than 5 orders says so instead of showing a number.
Worth knowing

The purchase funnel is complete 12 months

No purchase recorded, so the funnel cannot be read.
Worth knowing

Orders keep the visit they came from 12 months

No revenue to attribute.
Worth knowing

One naming for product categories 12 months

No item category recorded.
Worth knowing

Items are named after what was sold 12 months

No item revenue recorded.
Worth knowing

One checkout writes the orders 12 months

No transaction id recorded.
Worth knowing

Revenue has a currency 12 months

No revenue recorded.
Worth knowing

Key events carry a value 12 months

No key event besides purchase.
Good

Purchase is a key event last 90 days

Purchases count as key events.
Good

No personal data in page URLs last 90 days

No e-mail address or phone parameter in the landing pages read.
Good

GA4 recorded every month 12 months

3 months, none silent.
Good

Visits are people last 90 days

No channel looks like automated traffic.
Good

The property serves this site only last 90 days

1.2% of the sessions from other hostnames.

Help Read this first: Set-up checks read the last 90 days: a fault you already fixed turns green at once, with the month it was last seen. The money sections below read 12 months, so a fixed fault still weighs on them. A red one bends a figure further down — fix it before acting on a channel or a country. Read more

Careful Personal data: Addresses are masked here. Google's terms forbid sending them to Analytics at all. Read more

Does Google Ads count the same sales?

Guide

This section answers: Does Google Ads' bidding learn from the real sales? Open guide

The conversion actions of the linked Google Ads account: which ones steer the bids, which are alive, whether GA4's purchase is imported, and whether the two count the same orders.

Words used

Primary conversion
Auto-tagging
Counted action: — an action Google Analytics counts as important, such as a purchase.

Not available yet

No Google Ads account is linked to this website, so there is nothing to compare: link one in the website settings.

Section B · The year

Your year

$0 over 0 orders, — each.

Guide

This section answers: How much did the site sell in 12 months, and what does an order look like? Open guide

The visits first, with the automated ones weighed off like a shopkeeper's tare; then the sales month by month, and the spread of the order values.

Words used

Robot visits: — visits from robots, removed before anything is counted.
Engaged visit
Median order

The visits, weighed

not engaged
engaged visits 175

Help Why robot visits are taken out: Automated visits never engage and never buy. Every ratio in this report is per engaged visit, so they cannot dilute it. Read more

Revenue, month by month

—

Month	Revenue	Average order	Engaged visits	Per 1,000 visits
Sep 26	$0	—	163	$0
Oct 26	$0	—	12	few visits
Nov 26	$0	—	1	few visits
12 months	$0	—	175	$0

Help The value bar: The ink rule under each value is its place on one scale shared by the whole report, from $0 to the best source. It is logarithmic: a tenth of the value reads about a third shorter. Read more

Section C

Where the money comes from

Guide

This section answers: What sells, where do buyers land, and in which markets? Open guide

Sales by kind of page, by landing page, by market and by product: where to put the next effort.

What sells, by category

No item category recorded.

Guide

This section answers: Which kind of product brings the money, and at what price? Open guide

GA4's item categories as the checkout sends them: revenue, units, and the mean and median price of one unit.

Words used

Item category
Unit price

No item category recorded: the purchase event carries no items.

Help Where categories come from: From the item_category your checkout sends with each purchase. Two spellings of one category are two rows here — section A says when that happens. Read more

Where the buyers landed

Best entry: /en/art/*, $0 per 1,000 visits.

Guide

This section answers: Which parts of the site do buying visits start on? Open guide

Revenue and value per visit grouped by URL pattern of the landing page. Checkout and thank-you pages are named as such: revenue that lands there lost the visit it came from.

Words used

Landing page
URL pattern

55 URL patterns received engaged visits; the table covers 100.0 % of all engaged visits.

Landing pattern	Revenue	Engaged visits	Pages / visit	Per 1,000 visits	Ads cost · ROAS
`/en/art/*`not in structure list326 pages	$0	94	1.33	$0	—
`/*/`7 pages	$0	48	1.27	few visits	—
`/es/art/*`not in structure list25 pages	$0	11	1.28	few visits	—
`/en/artists/*`not in structure list24 pages	$0	6	1.21	few visits	—
`/en/articles/*`not in structure list21 pages	$0	3	1.04	few visits	—
`/sr/art/*`not in structure list4 pages	$0	3	1.75	few visits	—
`/en/*/`11 pages	$0	2	1.24	few visits	—
`/es/articles/*`not in structure list6 pages	$0	2	1.33	few visits	—
`/ro/art/*`not in structure list7 pages	$0	1	1.14	few visits	—
`/uk`not in structure list1 page	$0	1	1.0	few visits	—
`/en/orders/photo-to-painting/*/`checkout10 pages	$0	1	1.04	checkout page	—
`/ro/articles/*`not in structure list2 pages	$0	1	1.5	few visits	—
`/it/art/*`not in structure list1 page	$0	1	6.0	few visits	—
`/ar/about-us`not in structure list1 page	$0	1	1.0	few visits	—
`/en/art/*/`441 pages	$0	0	1.0	few visits	—
40 more patterns549 pages	$0	0	0.99	few visits	—

Help Reading the patterns: A pattern groups the pages that share a URL shape. Pages AkOOre has not mapped are grouped by their first two path segments. Read more

Careful Checkout rows: Revenue on a checkout or thank-you pattern belongs to visits that restarted during payment. Its value per visit is not shown. Read more

Markets: segments, languages, countries

No revenue by market yet.

Guide

This section answers: Which market does the money come from? Open guide

Three readings of the same revenue: by the market segment of the landing page, by the language of its URL, and by the buyer's country.

Words used

Market segment
Language prefix

By market segment

No revenue recorded.

By URL language

No revenue recorded.

By buyer's country

No revenue recorded.

Help Three readings, one revenue: The segment is the one AkOOre gave the landing page; the language is its URL prefix; the country is the buyer's. Unclassified pages are the ones never analysed. Read more

The products that sold

No item revenue recorded.

Guide

This section answers: Which products sold, and how often? Open guide

The 25 items with the most revenue, each with its month strip; the rest are added up in one line.

Words used

Item name

No item revenue recorded: the purchase event carries no items.

Help The month strip: One column per month of the year, the best month in ink, the latest outlined: a product that sold once looks like one column. Read more

Section D

Six readings

Guide

This section answers: What is a visit worth, and where do buyers drop out? Open guide

The value of a visit by source and by country, new against returning visitors, engagement against value, mobile against desktop, then the purchase funnel.

What a visit is worth, by source

Direct: $0 per 1,000 visits.

Guide

This section answers: Which traffic source brings visits that buy, and how much can a click cost? Open guide

Revenue per 1,000 engaged visits per channel, with the order rate and the average order. A paid click is worth buying below the value of the visit it brings, times your margin.

Words used

Value per 1,000 visits
Order rate

Site-wide, a thousand engaged visits are worth $0.

Channel	Engaged visits	Pages / visit	Average order	Revenue	12 months	Per 1,000 visits
Direct1,789 sessions	166	1.1	—	$0	—	$0
AI Assistant19 sessions	7	1.42	—	$0	—	few visits
Organic Search11 sessions	1	1.09	—	$0	—	few visits
Referral1 sessions	1	6.0	—	$0	—	few visits
Unassigned1 sessions	1	3.0	—	$0	—	few visits
Paid Search18 sessions	0	1.0	—	$0	—	few visits

Help What a click may cost: A paid click is worth buying below the value per visit (the figure ÷ 1,000) times your margin. Grey rows have fewer than 5 orders. Read more

Careful Session breaks: A channel flagged "session breaks" received the orders of visits that restarted at payment. Its revenue is real; its value per visit is not shown. Read more

New and returning visitors

2.3% of visits bring 0% of revenue.

Guide

This section answers: Do people buy on their first visit, or when they come back? Open guide

Share of the visits against share of the revenue, and how many buyers bought twice. A small group of returning visitors carrying the revenue points to remarketing and e-mail.

Words used

Returning visitor
Repeat buyer

share of engaged visits share of revenue

New visitors 97.7 % 0.0 %

Returning visitors 2.3 % 0.0 %

Visitors	Engaged visits	Pages / visit	Orders	Order rate	Average order	Revenue	Per 1,000 visits
New visitors1,822 sessions	171	1.1	0	0 %	—	$0	$0
Returning visitors14 sessions	4	2.21	0	0 %	—	$0	few visits

0 buyers in 12 months, 0 of them bought more than once.

Help Returning visitors: When a small share of visits brings a large share of revenue, people decide over several visits: remarketing and e-mail are the levers. Read more

What a visit is worth, by country

No country with enough orders.

Guide

This section answers: In which country is a visit worth the most, so where should ads bid? Open guide

Value per 1,000 engaged visits for every country that bought. With the language of the URL, this is the market comparison that decides where to spend.

Words used

Value per 1,000 visits

No country recorded a purchase.

Help Where to bid: Compare the value bars, not the revenue: a country with less revenue but a longer bar buys more per visit and deserves the higher bid. Read more

Engagement against value

Too few patterns with enough visits to plot.

Guide

This section answers: Do the pages people browse most also sell the most? Open guide

Each URL pattern placed by pages per visit and by value per visit. “Land and buy” patterns are the ones to push in ads; “Browse and leave” ones lose buyers on the way.

Words used

Pages per visit
Quadrant

Fewer than five URL patterns have 50 engaged visits or more and a sale: too few to place on a plot. The table of section D lists them.

Help Four boxes: Land and buy: few pages, high value — push them in ads. Browse and leave: many pages, low value — something stops the buyer on the way. Read more

Help Dots: Only patterns that sold are placed. Bigger dots carry more engaged visits; the dashed lines are their medians. Hover a dot for its pattern. Read more

Mobile and desktop

Too few visits per device.

Guide

This section answers: Is a visit worth the same on a phone and on a computer? Open guide

Value per 1,000 visits per device, counted on all sessions and on engaged visits only: where the bots sit, the two figures part company.

Words used

Engaged visit

Device	Sessions	Engaged	Average order	Per 1,000 sessions	Per 1,000 engaged
Desktop	1,664	166 10.0 %	—	$0.00	$0
Mobile	102	10 9.8 %	—	few visits	few visits
Smart tv	71	0 0 %	—	few visits	few visits
Tablet	1	0 0 %	—	few visits	few visits

Help Two columns of value: Per session counts the automated visits too; per engaged visit does not. Where they part company, the tare sits on that device. Read more

The purchase funnel

0.0% of product viewers bought.

Guide

This section answers: Where do buyers drop out between the product and the payment? Open guide

Users at each of GA4's four e-commerce steps. A step bigger than the one before it is not a miracle: an event is missing on that path.

Words used

View_item
Add_to_cart
Begin_checkout
Purchase

Viewed a productview_item 52 users58 events

Added to cartadd_to_cart 0 users0 events

Began checkoutbegin_checkout 0 users0 events

Purchasedpurchase 0 users0 events

0.0 % of the users who viewed a product bought one.

Help Users, not events: Each bar counts the people who reached the step at least once in the year; the events under it count every time it fired. Read more

Section E · Reference

The words this report uses

8 terms explained.

Guide

This section answers: What do the words in this audit mean? Open guide

Engaged visit: GA4's "engaged session": a visit that lasted over 10 seconds, saw two pages or more, or converted. Automated traffic almost never qualifies.
Tare: The sessions of one channel that is mostly automated — over half the traffic, under 3 seconds, almost never engaged. Weighed off before any ratio, like a container on a scale.
Value per 1,000 visits: Revenue divided by engaged visits, times 1,000. The one unit every table ends on; divide by 1,000 for what one visit is worth.
Order rate: Orders per 100 engaged visits.
Key event: An event GA4 counts as a conversion (formerly "conversion"). Google Ads imports key events to bid on.
Unwanted referral: A site GA4 must not credit as the source of a visit — your payment provider, for one. Without it, the return from payment starts a new visit and the order loses its source.
Item scope: Figures about the products in an order (item revenue, units) rather than about the visit. GA4 never mixes the two in one request.
Thin row: A row built on fewer than 5 orders: shown in grey, never used to set a scale or name a "best".

One measurement fault is distorting your revenue and order data

In this report

Can your figures be trusted?

Can the till be trusted?

Purchases are recorded last 90 days

Enough orders to compare 12 months

The purchase funnel is complete 12 months

Orders keep the visit they came from 12 months

One naming for product categories 12 months

Items are named after what was sold 12 months

One checkout writes the orders 12 months

Revenue has a currency 12 months

Key events carry a value 12 months

Purchase is a key event last 90 days

No personal data in page URLs last 90 days

GA4 recorded every month 12 months

Visits are people last 90 days

The property serves this site only last 90 days

Does Google Ads count the same sales?

Your year

The visits, weighed

Revenue, month by month

Where the money comes from

What sells, by category

Where the buyers landed

Markets: segments, languages, countries

The products that sold

Six readings

What a visit is worth, by source

New and returning visitors

What a visit is worth, by country

Engagement against value

Mobile and desktop

The purchase funnel

The words this report uses

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