OverviewCompetitor · bykerwin.com · 3 Oct 2026
You can capture 272,000 monthly searches by targeting topics this rival owns
This report shows how bykerwin.com compares to your website. It highlights where this rival is stronger and where you can win back traffic.
You have a huge opportunity to grow by writing about 49 topics this competitor ranks for that you do not. Start with section B to find these specific search terms and add them to your content plan.
Some sections are not available yet. Use the link data in section C to grow your own authority.
Introduction written 19 Oct 2026 from this report's data · the data has moved since; it is being rewritten
- 0
- Threat
- 52%
- Business match
- 196
- Its power /1000
- 261.9k
- Reachable searches /mo
- 0/30
- AI answers citing it
Section A
How close it is
How close this business is to yours
52% match — adjacent.
Words used
- Similarity
- Direct rival
52 %overall match — adjacent
| Products & services | 44 % | |
|---|---|---|
| Market | 44 % | |
| Market segments | 43 % | |
| Buyer personas | 40 % | |
| Overall match | 52 % | adjacent |
Its size and reach against yours
It leads you on 3 of 4 measures.
Words used
- Site strength
- — how much weight Google gives your whole site, judged from the sites that link to it.
- Contested ground
3 / 4measures where it leads you · beatable
It leads you on 3 of the 4 measures drawn.
Of every hundred, between the two of you
Google visits /mo Of every 100 the two of you get together, 1 is yours and 99 are bykerwin.com's — 0.0 % of the pair's total is yours
Keywords ranked Of every 100 the two of you get together, 1 is yours and 99 are bykerwin.com's — 0.0 % of the pair's total is yours
Where it stands in your field of 91 competitors
#76 of 91
above 17 % of the field · with you in it, you would be #58 of 92#60 of 91
above 34 % of the field · with you in it, you would be #92 of 92#54 of 91
above 41 % of the field · with you in it, you would be #92 of 92On the ground you share
Section B
Where it beats you
What it ranks for and you do not, the searches you share and who wins them, then the AI answers that quote it instead of you.
What it ranks for and you do not (50)
50 searches it owns, you lack.
Words used
- Keyword gap
- Keyword difficulty
49worth writing of 50, together ≈270000 searches a month.
Where the demand sits, by how hard it is to take
261,900 monthly searches sit at difficulty 60 or below — the ground a new page of yours can realistically take, 97% of everything this domain owns. Write for the easy bands first: the same page earns its position months sooner there.
Showing the 25 first of 50. The whole backlog, across every competitor, is in the gaps section of the competitor report.
The same backlog, folded into themes
| Theme | Searches | Volume /mo | Examples |
|---|---|---|---|
| art | 22 | 107500 | art exhibit description, andy warhol and pop art, andy warhol pop art |
| painting | 5 | 79600 | jackson pollock painting, jackson pollock paintings, pollock painting |
| hang | 4 | 13300 | how to hang a picture, how to hang a frame, how to hang a picture frame |
| elvi | 3 | 8200 | elvis tcb, tcb elvis, when was elvis famous |
| cover | 3 | 6700 | album covers artwork, back of album covers, back of an album cover |
| color | 2 | 7300 | african colors, prince color purple |
| square | 2 | 5800 | draw with squares, drawing by squares |
| painter | 2 | 5500 | drip painter, action painter |
Head to head on the searches you share (0)
No search you both rank for in the compared sample.
Words used
- Place in Google
- — where your page appears: 1 is the first result, 11 is the top of page 2.
- Buyer intent
You and this domain share no search in the compared sample: it ranks where you do not, never on the same searches.
AI answers citing it instead of you (0)
Quoted on 0 of 30 questions.
Words used
- Being quoted by AI
- — appearing in the answers of ChatGPT, Gemini or Google's AI summary.
- AI citation
0AI answers collected so far quote this domain
Who gets quoted, across the 30 questions tested
Neither of you is quoted on any of these questions. The grey is the opportunity: no rival owns these answers yet, so the first genuinely quotable page takes them.
Section C
Its links and ads
Links (10)
10 sites link to it, not to you.
Words used
- Link from another site
- — a link on someone else's site that leads to yours.
- Link source
This domain does not link to your website.
Sites linking to it and not to you (10)
| Domain | Its power /1000 | Links it sends | Competitors it links to |
|---|---|---|---|
| betulcrime.com | 0 | 18 | 15 |
| betwinnermirror.com | 0 | 19 | 15 |
| cvillico.com | 0 | 16 | 15 |
| fashionclothingnews.com | 0 | 17 | 15 |
| ggmap.us.com | 0 | 19 | 15 |
| homesforsaleoldgreenwichct.com | 0 | 18 | 15 |
| kernelpanicpodcast.com | 0 | 30 | 15 |
| quotesblom.com | 0 | 17 | 15 |
| theforbestimes.com | 0 | 18 | 15 |
| uncledspizza.com | 0 | 21 | 15 |
What it buys in Google Ads (0)
No paid keyword found.
Words used
- Cost of a click
- — what advertisers pay Google for one visit from an ad.
- Paid gap
This domain shows no paid keyword in the collected data — it competes with you in the free results only.
Where it turns up against your pages (0)
Turns up against 0 % of your pages (0 of 3,700).
Words used
- Google results page
- — the page Google shows after someone searches.
- Link source
None of your pages lists this domain as a competitor of its own — it competes with the website as a whole.
Section D
Who it is
What it sells and to whom, how it wins in search and in AI answers, then the company behind the domain.
What it sells, and who to
4 of 4 descriptions written.
Words used
- Segment
- Buyer persona
4/4descriptions written — partly your buyers
Read the four descriptions
Products & services 44 % — adjacent
By Kerwin Art offers a collection of vibrant, music-inspired artwork and lifestyle products created by UK artist Kerwin Blackburn.
- Pop Art Prints and Paintings: Premium canvas reproductions and original hand-painted acrylic paintings featuring energetic, Jackson Pollock-inspired action painting techniques for home decor.
- Artistic Merchandise and Clothing: Apparel and homeware items printed with colorful, music-themed designs derived from the artist's original acrylic pop art collections.
- Worldwide Art Shipping: Professional packaging and fast international delivery services for all premium canvas prints and original artwork purchases.
You both cover — 2, the ground you are fighting on
They cover, you do not — 1, the openings
You cover, they do not — 4, your own ground
Market 44 % — adjacent
The Online Pop Art and Music-Inspired Decor Market
This company operates in the online contemporary pop art and music-inspired decor market, a niche focused on vibrant, expressive artwork and lifestyle merchandise.
Demand is generated by consumers looking to add "energy" and "colour" to their homes through statement pieces. This includes collectors of premium canvas prints, enthusiasts of music-inspired art, and buyers of themed clothing and homeware. The market serves a range of price sensitivities, from those seeking affordable reproductions to those interested in high-value originals.
The market is shaped by trends such as the popularity of action painting and the fusion of pop art with cultural symbolism. Competition includes independent artists, established art brands, and lifestyle retailers providing both mass-market merchandise and gallery-quality pieces.
You both cover — 2, the ground you are fighting on
They cover, you do not — 6, the openings
You cover, they do not — 8, your own ground
Market segments 43 % — adjacent
Market Segmentation Analysis
Music Inspired Decorators
Seeking to celebrate musical icons through vibrant, themed wall art and vinyl reproductions.
Energing Space Stylists
Looking for bold, colorful statement pieces to add movement and vitality to home interiors.
Budget Conscious Collectors
Desiring gallery-quality artwork through affordable, high-quality canvas prints of original paintings.
Wearable Art Enthusiasts
Interested in expressing personal style via clothing and merchandise featuring unique pop art.
Original Artwork Investors
Searching for one-of-a-kind, hand-painted acrylic action paintings as premium, authentic fine art investments.
Afrocentric Aesthetic Seekers
Looking for art reflecting cultural heritage through vibrant, symbolic African-inspired color palettes.
You both cover — 3, the ground you are fighting on
They cover, you do not — 3, the openings
You cover, they do not — 5, your own ground
Buyer personas 40 % — adjacent
Music-Inspired Decorator
Art lover connecting home decor with musical heritage.
- Context: Music history enthusiast.
- Problem: Walls lacking energy.
- Trigger: Discovering vinyl prints.
- Objection: Shipping speed.
- Products: 12" vinyl prints and paintings.
Vibrant Home Stylist
Homeowner seeking energetic, colorful statement pieces.
- Context: Decorating for visual stimulation.
- Problem: Muted interiors.
- Trigger: Room renovations.
- Objection: Color matching.
- Products: Original paintings and canvas prints.
Pop Culture Fashionista
Individual interested in wearing unique, artistic apparel.
- Context: Pop art trend follower.
- Problem: Finding artistic clothing.
- Trigger: Seeing wearable music art.
- Objection: Print quality.
- Products: Pop art clothing and merchandise.
Budget-Conscious Collector
Enthusiast desiring high-end aesthetics without extreme costs.
- Context: Pollock style admirer.
- Problem: High cost of originals.
- Trigger: Finding affordable reproductions.
- Objection: Reproduction quality.
- Products: Gallery-quality prints.
Interior Display DIYer
Art owner focused on technical hanging and presentation.
- Context: Managing gallery displays.
- Problem: Uncertainty in hanging art.
- Trigger: Purchasing new artwork.
- Objection: Wall damage risks.
- Products: Wall art and prints.
You both cover — 2, the ground you are fighting on
They cover, you do not — 3, the openings
You cover, they do not — 3, your own ground
How it wins in search, and in AI answers
2 readings written.
Words used
- Being quoted by AI
- — appearing in the answers of ChatGPT, Gemini or Google's AI summary.
- Page format
2readings written from its best-ranking pages
How it earns its Google traffic
Traffic Strategy Analysis
The domain uses breadth via educational guides and depth through artist-specific lists to capture high-volume searches you currently miss.
Jackson Pollock Artistry
A listicle earning ~485 monthly visits. You should create similar high-value painting lists to capture this massive, untapped search volume.
Pop Art Education
Educational guides and glossaries earning ~416 monthly visits. Build breadth across art movements to establish authority and compete for these definitions.
African Color Symbolism
A cultural guide earning ~314 monthly visits. Only pursue this niche intersection if it aligns with your brand's unique artistic focus.
Art Display Techniques
A DIY instructional guide earning ~176 monthly visits. Match this practical format only if you sell physical frames or wall art products.
Music Icon Trivia
Informational articles earning ~143 monthly visits. Leave this topic alone unless your business specifically centers on music-inspired pop culture art.
How citable it is to AI answers
AI Citability Analysis
Question-Shaped Headings
Page 4 utilizes headings like 'What You Need for Picture Frame Stringing' to mirror user queries. originaluniqueart.com should adopt this FAQ style to capture direct, conversational voice searches.
Explicit Feature Comparisons
Page 4 provides a structured comparison of wires, cords, and cables including pros and cons. You should implement similar lists comparing your art products or techniques for easy extraction.
Concrete Data Points
Page 2 cites specific sale prices like '$200 million' and Page 4 notes '1-2mm' cord thickness. Including precise figures, dates, and measurements makes your content highly authoritative and extractable.
Direct Term Definitions
Page 1 defines action painting, while Page 3 explains color symbolism. You should provide immediate, concise definitions at the start of topical sections to win featured snippets in AI overviews.
Author Credentials and Dates
The pages clearly identify Kerwin Blackburn as a UK artist with specific publication dates. You must include clear author expertise and recent dates to signal content freshness and trustworthiness.
The company behind the domain
1 profile of who you are up against.
Read the company profile
By Kerwin Art is an international creative and lifestyle brand founded by UK artist Kerwin Blackburn that specializes in music-inspired pop art, including original paintings, premium canvas prints, and apparel. The company operates an online store offering a range of products from hand-painted acrylic works to themed merchandise.
Based in Manchester, UK, the brand provides worldwide delivery on all prints. Since its launch in late 2019, Blackburn has exhibited his work in major cities including London, New York, and Tokyo. His artistic approach utilizes a signature "action painting" technique—inspired by Jackson Pollock—fused with a bold pop art aesthetic reminiscent of Andy Warhol and Roy Lichtenstein. The brand's collections feature music-themed items such as hand-painted 12″ vinyl records and clothing printed with original acrylic paintings.
Found by the competitor collection of Sept. 29, 2026, 8:28 p.m., business comparison written on Oct. 3, 2026, 7:59 a.m.. Found as: online art store. Every figure on this page is read from stored rows — reload after a collection run to see the new ones.
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