OverviewCompetitor · drawingindark.co.uk · 30 Sep 2026
You can capture 10,080 monthly searches by targeting topics this rival owns
This report shows how drawingindark.co.uk compares to your website. It highlights where this rival is strong and where you can win.
Start by opening section B. What it ranks for and you do not (47) to find 47 topics worth writing about to grow your traffic.
This is a great chance to expand your reach. Some profile and reading data is still being prepared.
Introduction written 19 Oct 2026 from this report's data · the data has moved since; it is being rewritten
- 0
- Threat
- 51%
- Business match
- 154
- Its power /1000
- 9,460
- Reachable searches /mo
- 0/30
- AI answers citing it
Section A
How close it is
How close this business is to yours
51% match — adjacent.
Words used
- Similarity
- Direct rival
51 %overall match — adjacent
| Products & services | 47 % | |
|---|---|---|
| Market | 35 % | |
| Market segments | 22 % | |
| Buyer personas | 43 % | |
| Overall match | 51 % | adjacent |
Its size and reach against yours
It leads you on 3 of 4 measures.
Words used
- Site strength
- — how much weight Google gives your whole site, judged from the sites that link to it.
- Contested ground
3 / 4measures where it leads you · beatable
It leads you on 3 of the 4 measures drawn.
Of every hundred, between the two of you
Google visits /mo Of every 100 the two of you get together, 1 is yours and 99 are drawingindark.co.uk's — 0.0 % of the pair's total is yours
Keywords ranked Of every 100 the two of you get together, 1 is yours and 99 are drawingindark.co.uk's — 0.9 % of the pair's total is yours
Where it stands in your field of 91 competitors
#81 of 91
above 11 % of the field · with you in it, you would be #58 of 92#85 of 91
above 7 % of the field · with you in it, you would be #92 of 92#87 of 91
above 4 % of the field · with you in it, you would be #92 of 92On the ground you share
Section B
Where it beats you
What it ranks for and you do not, the searches you share and who wins them, then the AI answers that quote it instead of you.
What it ranks for and you do not (43)
43 searches it owns, you lack.
Words used
- Keyword gap
- Keyword difficulty
43worth writing of 43, together ≈9460 searches a month.
Where the demand sits, by how hard it is to take
9,460 monthly searches sit at difficulty 60 or below — the ground a new page of yours can realistically take, 100% of everything this domain owns. Write for the easy bands first: the same page earns its position months sooner there.
Showing the 25 first of 43. The whole backlog, across every competitor, is in the gaps section of the competitor report.
The same backlog, folded into themes
| Theme | Searches | Volume /mo | Examples |
|---|---|---|---|
| crow | 25 | 7300 | crow art, crow artwork, crow folk art |
| commission | 13 | 1700 | custom art commissions, custom artwork commission, art commissions how to |
| drawing | 3 | 370 | charcoal skull drawing, skull charcoal drawing, charcoal drawing of a skull |
Head to head on the searches you share (0)
No search you both rank for in the compared sample.
Words used
- Place in Google
- — where your page appears: 1 is the first result, 11 is the top of page 2.
- Buyer intent
You and this domain share no search in the compared sample: it ranks where you do not, never on the same searches.
AI answers citing it instead of you (0)
Quoted on 0 of 30 questions.
Words used
- Being quoted by AI
- — appearing in the answers of ChatGPT, Gemini or Google's AI summary.
- AI citation
0AI answers collected so far quote this domain
Who gets quoted, across the 30 questions tested
Neither of you is quoted on any of these questions. The grey is the opportunity: no rival owns these answers yet, so the first genuinely quotable page takes them.
Section C
Its links and ads
Links (10)
10 sites link to it, not to you.
Words used
- Link from another site
- — a link on someone else's site that leads to yours.
- Link source
This domain does not link to your website.
Sites linking to it and not to you (10)
| Domain | Its power /1000 | Links it sends | Competitors it links to |
|---|---|---|---|
| betulcrime.com | 0 | 18 | 15 |
| betwinnermirror.com | 0 | 19 | 15 |
| cvillico.com | 0 | 16 | 15 |
| fashionclothingnews.com | 0 | 17 | 15 |
| ggmap.us.com | 0 | 19 | 15 |
| homesforsaleoldgreenwichct.com | 0 | 18 | 15 |
| kernelpanicpodcast.com | 0 | 30 | 15 |
| quotesblom.com | 0 | 17 | 15 |
| theforbestimes.com | 0 | 18 | 15 |
| uncledspizza.com | 0 | 21 | 15 |
What it buys in Google Ads (0)
No paid keyword found.
Words used
- Cost of a click
- — what advertisers pay Google for one visit from an ad.
- Paid gap
This domain shows no paid keyword in the collected data — it competes with you in the free results only.
Where it turns up against your pages (0)
Turns up against 0 % of your pages (0 of 3,700).
Words used
- Google results page
- — the page Google shows after someone searches.
- Link source
None of your pages lists this domain as a competitor of its own — it competes with the website as a whole.
Section D
Who it is
What it sells and to whom, how it wins in search and in AI answers, then the company behind the domain.
What it sells, and who to
4 of 4 descriptions written.
Words used
- Segment
- Buyer persona
4/4descriptions written — partly your buyers
Read the four descriptions
Products & services 47 % — adjacent
Drawing in Dark offers charcoal pencil art and custom commissions specializing in wildlife, landscapes, and gothic horror themes.
- Original Charcoal Artworks - Detailed drawings of corvids, landscapes, and fantasy subjects available as originals or fine art prints.
- Bespoke Commission Services - Custom orders tailored to specific subjects and budgets, including design revisions and commercial licensing options.
- Limited Edition Prints - Hand-signed and numbered collectible prints and cards featuring corvid species such as crows, rooks, and jackdaws.
- Creative Art Workshops - Interactive sessions, such as the Draw-Your-Own-Butt workshop, held at local venues like Blyth Library.
You both cover — 4, the ground you are fighting on
They cover, you do not — 1, the openings
You cover, they do not — 3, your own ground
Market 35 % — different business
The Niche Fine Art and Custom Illustration Market
This company operates within the niche fine art and custom illustration market, specifically targeting segments for gothic, dark fantasy, and wildlife art.
Demand is generated by:
- Art collectors looking for original charcoal drawings or signed limited edition prints.
- Wildlife enthusiasts interested in detailed corvid studies.
- Commercial users seeking bespoke commissions, such as indie bands requiring album art.
The market features diverse transaction types, ranging from high-value originals and custom orders to more frequent purchases of prints and cards. Sales are facilitated through e-commerce, physical exhibitions, and live auctions. Competition consists of other independent artists and digital marketplaces like Etsy.
You both cover — 3, the ground you are fighting on
They cover, you do not — 4, the openings
You cover, they do not — 6, your own ground
Market segments 22 % — different business
Market Segments
Original Art Collectors
Seeking unique, one-of-a-kind charcoal pieces and signed limited edition prints for permanent collections.
Home Decor Enthusiasts
Looking for affordable fine art prints and cards to decorate personal living spaces with nature themes.
Indie Music Professionals
Requiring custom-designed album covers and commercial artwork with specific licensing and scale requirements.
Corvid Species Lovers
Searching specifically for detailed charcoal depictions of crows, rooks, and jackdaws to celebrate wildlife interest.
Gothic Horror Fans
Interested in dark fantasy and horror-themed illustrations featuring a distinctively gothic and moody aesthetic.
Local Creative Learners
Attending community workshops and exhibitions to engage with art making and local wildlife charity events.
You both cover — 2, the ground you are fighting on
They cover, you do not — 4, the openings
You cover, they do not — 6, your own ground
Buyer personas 43 % — adjacent
Gothic Art Collector
A lover of dark, moody aesthetics seeking unique, handmade fine art pieces.
- Problem: Finding authentic gothic or horror imagery.
- Triggers: New limited edition prints.
- Objections: High cost of original works.
- Buys: Original charcoal drawings and prints.
Indie Music Professional
Musicians or labels requiring striking visual identities for their musical releases.
- Problem: Needing custom album art.
- Triggers: Seeing high-quality commission examples.
- Objections: Budget and licensing requirements.
- Buys: Custom artwork commissions.
Corvid Enthusiast
Nature lovers specifically interested in the detailed depiction of wild crow species.
- Problem: Finding specific bird art.
- Triggers: New series releases or auctions.
- Objections: Shipping costs for small items.
- Buys: Crow prints and cards.
Charity Driven Collector
Individuals motivated by supporting local wildlife rescue organizations through art purchases.
- Problem: Finding ways to give back.
- Triggers: Live auctions for Blyth Wildlife Rescue.
- Objections: Library opening hours.
- Buys: Auctioned original artworks.
Creative Gift Giver
People searching for thoughtful, high-quality presents for friends and family members.
- Problem: Avoiding generic, mass-produced gifts.
- Triggers: Discovering beautiful animal-themed cards.
- Objections: Price of framed items.
- Buys: Art cards and prints.
You both cover — 3, the ground you are fighting on
They cover, you do not — 2, the openings
You cover, they do not — 2, your own ground
How it wins in search, and in AI answers
1 reading written.
Words used
- Being quoted by AI
- — appearing in the answers of ChatGPT, Gemini or Google's AI summary.
- Page format
1readings written from its best-ranking pages
How it earns its Google traffic
Corvid and Wildlife Art
The category page /crows captures the highest volume, earning over 400 monthly visits through keywords like "crow drawings" and "crow charcoal drawing." You should match this format by creating specific species-based category pages.
Gothic Subject Matter
A single product page for a skull drawing earns approximately 7 monthly visits via "skull charcoal drawing" searches. Since this is niche, evaluate if these dark themes align with your brand or leave them alone.
Art Commission Guides
The informational guide /post/how-to-commission... attracts roughly 5 monthly visits from users searching for "custom art commissions." You should cover this missing topic by creating instructional content to capture high-intent buyers.
How citable it is to AI answers
Not available yet. This reading needs the competitor's page text, so it arrives with the next full analysis of this domain.
The company behind the domain
1 profile of who you are up against.
Read the company profile
Drawing in Dark
Drawing in Dark, operated by Newcastle-based artist Karen Ruffles, specializes in creating original charcoal pencil drawings and fine art prints. The studio's work focuses on wildlife—specifically corvid species like crows, rooks, and jackdaws—as well as landscapes and dark horror or fantasy themes with a gothic aesthetic.
Based in Newcastle Upon Tyne, the artist provides hand-signed limited editions, cards, and custom commissions for both private collectors and commercial clients, such as indie bands requiring album art. The business offers free UK delivery on orders over £50. Beyond fine art, Ruffles shares expertise in stop-motion animation techniques and has utilized Kickstarter to fund exhibition projects like the "Murder!" crow series.
Found by the competitor collection of Sept. 29, 2026, 8:28 p.m., business comparison written on Sept. 30, 2026, 1:03 p.m.. Found as: art print seller. Every figure on this page is read from stored rows — reload after a collection run to see the new ones.
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